Lead Generation Specialist – Americas

This is a fully remote position, open to applicants in Switzerland.

📋 Description

• Develop and manage target account lists that align with Gilytics' Ideal Customer Profile (ICP) by market, segment, and region.

• Conduct research on accounts to identify stakeholders involved in planning, permitting, grid development, GIS, and environmental functions.

• Implement multichannel outreach through LinkedIn, email, events, and industry associations utilizing personalized messaging relevant to each sector.

• Assess inbound inquiries from the website, webinars, and campaigns against established criteria.

• Schedule qualified discovery meetings for Business Developers and provide comprehensive context for each meeting.

• Ensure CRM accuracy by regularly updating accounts, contacts, activities, and outcomes.

• Monitor market signals, tenders, grid expansion initiatives, and regulatory changes, and highlight timely opportunities.

• Relay insights on message performance and objection trends back to Business Development, Marketing, and Product teams.

⛳️ Requirements

• Bachelor’s degree in Business, Marketing, Communications, Engineering, or a technical/scientific discipline, or equivalent professional experience.

• At least 1.2 years of experience in lead generation, sales development (SDR/BDR), demand generation, or market research within a B2B context.

• Ability to communicate effectively in English within an international team.

• Training in B2B demand generation, sales development, or CRM/marketing automation platforms is preferred.

• Experience in selling to Power & Utilities, energy, or infrastructure sectors is advantageous.

• Familiarity with GIS or spatial planning is a plus.

• Practical experience with a CRM and outbound marketing tools is desirable.

• Proficiency in additional languages (ES / DE / FR / PT) is a plus.

🏝️ Benefits

• Comprehensive health benefits package.

• Opportunities for professional development and training.

• Flexible work arrangements to promote work-life balance.

• Collaborative and innovative work environment.