Lead Editor, Leads & Microleads

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Edit VSLs, Ads, Leads, and Microleads for Direct Response campaigns.

• Formulate various editing strategies tailored to the objectives and stages of the funnel.

• Employ hooks, storytelling techniques, pacing, and audience engagement methods.

• Utilize dynamic cuts, captions, motion graphics, music tracks, and sound effects effectively.

• Modify videos and references to suit different formats, perspectives, and communication strategies.

• Work collaboratively with the Copy and Media teams to ensure audiovisual execution aligns with campaign strategies.

• Create innovative variations for testing and optimization purposes.

• Implement modifications based on feedback and performance metrics.

• Maintain technical quality, visual coherence, and punctuality in delivery.

⛳️ Requirements

• Proven experience in video editing for Direct Response initiatives.

• Practical experience with VSLs, Ads, Leads, and Microleads.

• Proficient in software such as Premiere Pro, After Effects, or comparable tools.

• Strong understanding of storytelling, hook creation, and audience retention strategies.

• Capability to interpret scripts and references, transforming them into compelling audiovisual content.

• Familiarity with funnel structures and conversion goals.

• Efficient and organized in managing multiple requests simultaneously.

• A creative, analytical, and results-focused approach.

• Experience in international Direct Response operations.

• Background in the nutraceuticals industry.

• Knowledge of digital marketing practices and performance metrics.

• Understanding of copywriting principles and consumer behavior.

• Proficiency in motion design.

• Familiarity with AI tools applicable to video editing.

• Strong sense of urgency and responsibility.

• Creativity coupled with meticulous attention to detail.

• Proactive and self-sufficient work style.

• Capability to accept feedback and implement rapid adjustments.

• Adaptability and commitment to ongoing learning.

• Strong dedication to meeting deadlines and ensuring quality standards.

🏝️ Benefits

• 100% remote work (home office).

• Opportunities for professional growth.

• Performance-oriented environment focused on measurable results.

• Culture emphasizing testing, validation, and continuous enhancement.

• Creative freedom within a framework of strategic guidance.