Lead Data Analyst, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the reporting infrastructure that supports decision-making across multiple verticals.

• Collaborate closely with Yield, Paid Media, and Account Management teams to identify significant trends.

• Perform retrospective analyses on experiments, creatives, offers, seasonality, and CAC performance.

• Provide insights to challenge team viewpoints and promote the adoption of reporting tools.

• Develop a standardized reporting suite that facilitates confident self-service analytics.

• Conduct proactive retrospective analyses across various performance metrics throughout the first year.

⛳️ Requirements

• At least 7 years of experience in business intelligence or analytics, specifically in performance or affiliate marketing.

• Proficient in SQL and adept at handling unstructured complex data.

• Strong ownership of reporting and high data literacy.

• Expertise in performance marketing optimization.

• Advanced development skills in LookML (or equivalent experience in Power BI / Tableau).

• A strong sense of curiosity combined with in-depth business knowledge.

🏝️ Benefits

• The base salary is determined according to market rates for the closest major metro area and varies based on Launch Potato’s Levels Framework.

• Your compensation package includes a base salary, a profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven organization, meaning that future salary increases will depend on both company and individual performance rather than annual cost of living adjustments.