Lead Content Strategist

This is a fully remote position, open to applicants in California, +11 more states.

📋 Description

• Develop and oversee a comprehensive content strategy across both paid and organic channels, prioritizing performance, scalability, and alignment with growth objectives.

• Transform Grove's mission and product value propositions into engaging concepts, briefs, and messaging frameworks that resonate with various audiences and can be consistently utilized across channels.

• Create and manage all creative briefs for paid advertisements, organic social media, user-generated content (UGC), and new channel tests — including hooks, formats, copy direction, and audience targeting — ensuring clarity, consistency, and scalability.

• Spearhead category and audience expansion ideation for paid ads in collaboration with the Paid Media Manager and Director of Growth, offering strategic recommendations based on performance analytics.

• Oversee the entire UGC creator network — scouting, briefing, contract management, deliverable tracking, and quality assurance across paid and organic platforms including Meta, TikTok, and YouTube — ensuring outputs align with established creative standards.

• Manage the strategic roadmap for organic social media, with the Social Manager executing daily activities, ensuring that priorities and directions are well-defined.

• Stay ahead of platform trends, successful ad formats, and innovative creative techniques, sharing insights with the team to enhance ongoing strategy.

• Conduct weekly creative performance evaluations — identify successful strategies, eliminate ineffective ones, and outline clear next steps based on data and insights.

⛳️ Requirements

• 6–8+ years of experience in content strategy, creative strategy, or a combined paid/organic role, preferably at a consumer-facing or e-commerce brand.

• Exceptional storyteller with strong creative instincts, editorial judgment, and the capability to educate and inspire audiences across social media platforms.

• Extensive knowledge of Instagram, TikTok, YouTube Shorts, Pinterest, and emerging platforms, with a solid grasp of algorithm behavior, retention mechanics, and performance drivers.

• Demonstrated experience in leading both organic social and paid creative strategies, with the ability to enhance brand presence and drive conversions in line with defined growth objectives.

• Strong understanding of performance-oriented creative — knowing what captures attention and the ability to translate insights into repeatable frameworks.

• Practical production experience, including filming, editing (using tools like CapCut, Adobe Suite, or similar), and self-publishing content.

• Data-savvy, capable of utilizing performance insights to guide creative decisions and suggest actionable next steps.

• Proficient in using AI tools to enhance speed, output, and quality, and capable of guiding others on their effective application.

• Experience in managing creative talent (producers, editors, contractors) and driving output through a collaborative and hands-on leadership approach.

• Familiarity with UGC platforms and creator management workflows at scale.

• Comfortable navigating both strategy and execution — able to switch between hands-on tasks and providing clear creative direction to leadership.

🏝️ Benefits

• Competitive benefits package including medical, vision, and dental coverage.

• Equity options — shared success is integral to our mission.

• Flexible Paid Time Off — our focus is primarily on results.

• Complimentary VIP membership and a 50% employee discount.

• Opportunity to work for a company that believes a small group of individuals can make a significant positive impact on the world by creating products and funding initiatives that benefit the planet!