Lead, Audience Data Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, manage, and enhance audience segments utilizing Adobe Experience Platform (AEP)

• Create and execute scalable processes and best practices for audience development and marketing automation

• Lead the configuration and integration of the platform across various systems and data sources

• Provide guidance to marketing partners regarding database marketing capabilities, segmentation logic, and historical insights

• Collaborate with IT and business stakeholders on acquiring, extracting, and testing campaign data

• Assess and improve campaign operational processes for efficiency, usability, and overall performance

• Supervise the migration of campaigns from legacy platforms like Unica and Adobe Campaign to Adobe Experience Platform

• Ensure the continuity of campaigns and the integrity of data during platform transitions

⛳️ Requirements

• Bachelor’s Degree in Math, Statistics, Computer Science, Marketing Analytics, or a related quantitative field, or 8+ years of experience in audience segmentation

• 5+ years of experience in campaign development, audience segmentation, or marketing analytics

• Proficient in designing, building, optimizing, and maintaining advanced audience segments in Adobe Experience Platform (AEP)

• Capable of developing and managing audience strategies utilizing AEP segmentation, profile data modeling, and identity resolution

• Skilled in validating audience accuracy, troubleshooting segmentation issues, and ensuring high-quality audience outputs

• Demonstrated ability to lead complex data initiatives and manage multiple priorities independently

• Extensive experience in developing audience strategies and automation workflows using campaign platforms

• Strong SQL skills and familiarity with relational databases

• Excellent documentation skills, including creating requirements, tutorials, and instructions

• Passionate about enhancing consumer experiences through data-driven marketing

• Exceptional communication and collaboration skills

• Preferred: experience with CRM systems and marketing automation platforms such as SFMC, Unica, and Adobe Classic

• Preferred: strong project management skills

• Preferred: Adobe Experience Platform certification or equivalent

• Preferred: prior experience in healthcare or regulated industries

• Preferred: understanding of data privacy regulations and compliance standards such as HIPAA

• Minimum home internet speed of 25 Mbps download and 10 Mbps upload

• Dedicated workspace free from interruptions to protect member PHI/HIPAA information

🏝️ Benefits

• Bonus incentive plan based on company and/or individual performance

• Medical benefits

• Dental benefits

• Vision benefits

• 401(k) retirement savings plan

• Paid time off

• Company holidays

• Personal holidays

• Paid parental leave

• Paid caregiver leave

• Short-term disability

• Long-term disability

• Life insurance

• Personal wellness and smart healthcare decision support

• Occasional travel to Humana offices for training or meetings