Junior Performance Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Execute and enhance paid search campaigns across various platforms.

• Support and refine paid social campaigns on different social media platforms and other relevant channels.

• Convert campaign data into actionable insights and performance suggestions.

• Monitor campaign performance on a daily basis and identify opportunities for enhancing efficiency, conversion rates, and return on ad spend (ROAS).

• Assist in ongoing experiments related to marketing strategies, audience targeting, landing pages, ad formats, messaging, and creative content.

• Aid in the implementation and scaling of automation workflows, scripts, AI-assisted processes, and performance optimization tools.

• Ensure that the campaign structure, tracking, tagging, and attribution are correctly maintained.

• Collaborate with creative and content teams to enhance messaging impact, ad performance, and audience engagement.

• Stay informed about trends in paid search, platform updates, automation capabilities, and advancements in AI within performance marketing.

⛳️ Requirements

• A minimum of 2 years of experience in performance marketing, particularly in fast-paced, agile environments.

• Practical experience in managing and optimizing Google Ads, Bing Ads, and Meta campaigns independently, along with a solid understanding of performance strategy and execution across acquisition funnels.

• Strong analytical abilities with confidence in interpreting campaign data and generating insights.

• Experience with experimentation and optimization methodologies, including A/B testing.

• Familiarity with marketing automation, AI tools, scripts, or workflow optimization in paid media settings.

• Understanding of attribution, conversion tracking, and campaign measurement.

• Proven organizational skills and attention to detail.

• Comfortable working in a fast-paced, performance-driven environment.

• A proactive mindset, creative problem-solving approach, and interest in collaborating in cross-functional teams.

• Strong communication and stakeholder management skills.

• Experience in high-growth B2C or subscription-based businesses.

• Experience in the EdTech sector is a plus.

🏝️ Benefits

• Approachable leaders and transparent communication - every voice counts at Lingoda!

• Company events and colleagues who are always eager to socialize, along with budgets allocated for team-building activities!

• An inclusive environment that fosters great team spirit and a passion for languages.

• A well-structured and engaging onboarding process designed to set you up for success!

• The option to work remotely from home or from the office located in the heart of Berlin.

• Learning and development opportunities.

• **Free access** to our language classes.

• Mental health programs.

• Corporate benefits and pension funds.

• 30 vacation days per year.

• Free snacks and drinks at the office.

• The modern hardware necessary for your work (not applicable for freelancers).

• Flexible working hours.