Junior Lifecycle Marketing Coordinator

This is a fully remote position, open to applicants in Argentina, +1 more state.

📋 Description

• Support the creation, scheduling, quality assurance, and launch of email and SMS campaigns utilizing Twilio and SendGrid under the guidance of senior staff.

• Assist in establishing and quality checking automated lifecycle flows, which include onboarding sequences, re-engagement campaigns, retention triggers, and various lifecycle marketing efforts.

• Aid in managing audience lists, segmentation criteria, suppression files, and maintaining workflow documentation.

• Collaborate with the design team to prepare and format email templates.

• Coordinate timelines for campaigns, internal deliverables, and maintain marketing calendars to ensure timely campaign launches.

• Keep organized libraries of marketing assets, templates, and campaign documentation.

• Support the setup of A/B tests and help document outcomes for subject lines, calls to action (CTAs), and content variations.

• Assist in testing, tracking, and reporting for email and SMS campaigns.

• Compile and maintain performance reports that track key metrics such as open rates, click-through rates, conversions, engagement, and unsubscribe rates.

• Help identify trends in campaign data and highlight opportunities for optimization and improvements in processes.

• Ensure all campaigns adhere to relevant regulations such as CASL, CAN-SPAM, and GDPR.

• Assist with list hygiene tasks, including managing bounces, opt-outs, and suppression lists.

• Maintain thorough documentation of campaign workflows, platform settings, operational processes, and process guides.

• Contribute to ongoing enhancements in marketing processes and operational workflows.

• Collaborate closely with the Director of Marketing and senior team members to align campaign priorities and objectives.

• Work with marketing, design, and content teams to ensure accurate campaign execution, timely asset delivery, and brand-consistent messaging.

• Participate in team meetings, share ideas, and engage in discussions.

⛳️ Requirements

• 1–2 years of experience in email marketing, digital marketing, or similar roles (internships and relevant coursework are considered).

• Basic understanding of email marketing principles such as deliverability, segmentation, open rates, and click-through rates.

• Comfortable working with data and digital tools; familiar with dashboards and spreadsheets.

• Strong attention to detail: you catch what others overlook and prioritize quality.

• Excellent written communication skills in English.

• Willingness to learn marketing platforms and evolve into a technical marketing role.

• Proficient in English (both written and spoken); Spanish proficiency is a significant advantage.

• Any practical experience with an email platform (Mailchimp, HubSpot, Klaviyo, SendGrid, or similar) is beneficial.

• Familiarity with SMS marketing or a basic understanding of SMS campaign mechanics.

• Knowledge of A/B testing concepts is a plus.

• Basic HTML skills or a desire to learn about email templating.

• Relevant studies or coursework in marketing, communications, business, or related disciplines.

• Experience in digital, tech, or startup environments is a bonus.

🏝️ Benefits

• Mentorship from seasoned marketers and direct access to senior leadership.

• Hands-on experience with enterprise platforms (Twilio, SendGrid) from the very first day.

• A culture that encourages curiosity, precision, and accountability.

• Flexible remote or hybrid working options.

• A genuine growth trajectory leading to a full Lifecycle Marketing Specialist or Marketing Analyst role.