Junior Email & SMS Marketing Specialist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Assist in the development, scheduling, quality assurance, and launch of email and SMS campaigns utilizing Twilio and SendGrid under the guidance of senior professionals.

• Aid in the establishment and quality assurance of automated lifecycle flows, such as onboarding sequences, re-engagement campaigns, retention triggers, and other lifecycle marketing initiatives.

• Support the organization of audience lists, segmentation criteria, suppression files, and workflow documentation.

• Collaborate with the design team to prepare and format email templates.

• Manage campaign timelines, internal deliverables, and marketing calendars to ensure timely campaign launches.

• Maintain well-organized libraries of marketing assets, templates, and campaign documentation.

• Assist in the setup of A/B tests and help document results for subject lines, CTAs, and content variations.

• Aid in the testing, tracking, and reporting of campaigns across email and SMS channels.

• Compile and maintain performance reports that track key metrics, including open rates, click-through rates, conversions, engagement, and unsubscribes.

• Help identify trends in campaign data and highlight opportunities for optimization and process enhancements.

• Ensure all campaigns adhere to relevant regulations, including CASL, CAN-SPAM, and GDPR.

• Assist with list hygiene tasks, such as managing bounces, opt-outs, and suppression lists.

• Document campaign workflows, platform settings, operational processes, and process guides.

• Support ongoing enhancements to marketing processes and operational workflows.

• Collaborate closely with the Director of Marketing and senior team members to align on campaign priorities and objectives.

• Coordinate with marketing, design, and content teams to ensure accurate campaign execution, timely asset delivery, and brand-consistent messaging.

• Engage in team meetings, contribute ideas, and ask questions.

⛳️ Requirements

• Up to 1–2 years of experience in email marketing, digital marketing, or related fields (internships and relevant coursework included).

• Basic understanding of email marketing concepts such as deliverability, segmentation, open rates, and click-through rates.

• Comfortable working with data and digital tools; adept with dashboards and spreadsheets.

• Strong attention to detail; you recognize what others may overlook and prioritize quality.

• Excellent written communication skills in English.

• Willingness to learn marketing platforms and aspire to evolve into a technical marketing role.

• Proficiency in English (both written and spoken); Spanish is a significant asset.

• Any hands-on experience with email platforms (Mailchimp, HubSpot, Klaviyo, SendGrid, or similar).

• Basic familiarity with SMS marketing or an understanding of how SMS campaigns operate.

• Knowledge of A/B testing concepts.

• Basic HTML skills or the desire to learn email templating.

• Education or coursework in marketing, communications, business, or related disciplines.

• Experience in digital, tech, or startup environments is a plus.

🏝️ Benefits

• Flexible remote or hybrid work options.

• Mentorship from seasoned marketers and direct access to senior leadership.

• Practical experience with enterprise platforms (Twilio, SendGrid) from day one.

• A culture that values curiosity, precision, and accountability.

• A genuine growth trajectory toward a full Lifecycle Marketing Specialist or Marketing Analyst position.