Junior CRM Specialist, 1:1 Fan Engagement

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Lead the development of product, contact, and creative strategies for extensive CRM campaigns utilizing machine learning, predictive modeling, and tailored content.

• Oversee and implement the marketing campaign workflow from the submission of requests to deployment across various outbound channels, including email, SMS, and push notifications.

• Conduct audience segmentation and execution processes.

• Perform quality assurance on touchpoints, personalization components, and dynamic content.

• Construct and launch campaigns.

• Design and execute A/B and multivariate testing to enhance fan engagement strategies and conversion rates.

• Optimize lifecycle CRM campaigns, such as onboarding and reactivation, by leveraging insights, analytics, and automation tools to boost fan Lifetime Value (LTV).

• Derive essential insights and learnings for future enhancements and template effectiveness.

• Collaborate with internal teams, partners, and vendors to achieve performance objectives.

⛳️ Requirements

• A Bachelor’s degree accompanied by a minimum of 5 years of experience in CRM Marketing or Marketing Automation.

• Technical and production expertise across the Adobe platform (AEP, AJO, CJA).

• Familiarity with Email Service Providers; Epsilon PCM is preferred.

• Experience using Personalization Tools; Movable Ink is preferred.

• Experience with SMS Platforms; Attentive is preferred.

• Proficiency in HTML editing and a working knowledge required to modify templates.

• Comprehensive understanding of channel KPIs, A/B testing, metrics, and reporting.

• Proficiency in Photoshop.

• Capability to work independently as well as collaboratively within a team.

• Excellent communication skills.

• Strong project and time management abilities, maintaining high standards of accuracy and organization.

• Capacity to thrive in a fast-paced production environment with varying workloads.

• Proven track record of collaboration and managing dependencies among team members involved in campaign launches.

• A passion for innovation and tackling challenging problems.

• An enthusiasm for sports is a plus.

🏝️ Benefits

• Bonus.

• Incentives.

• Remote work opportunities available for residents of the US and Canada.