Integrated Marketing Program Manager

This is a fully remote position, open to applicants in Colombia, +1 more country.

📋 Description

• Oversee comprehensive marketing initiatives that encompass experience management, content creation, integrated communications, delivery, and value tracking.

• Convert stakeholder goals into program briefs that outline target audiences, value propositions, messaging, KPIs, and measures of success.

• Oversee program activities and workflows utilizing internal planning and marketing tools.

• Organize and execute event experiences, including session formats, engagement strategies, attendee acquisition, audience journeys, and communication plans.

• Create messaging frameworks, narrative agendas, speaker support materials, and essential content assets.

• Manage milestones, dependencies, roles and responsibilities, budgets, and delivery requirements.

• Coordinate production, rehearsals, onsite execution, and post-event lead management and follow-up.

• Implement audience segmentation and journey mapping across digital communications, content, and events.

• Take ownership of program measurement, including attendance quality, engagement metrics, follow-up conversion, and insights reporting.

• Collaborate with stakeholders, creative teams, production resources, and cross-functional teams to deliver brand-aligned programs.

• Foster and engage communities to support program objectives and ongoing audience interaction.

• Utilize AI-enabled tools, agents, and workflow integrations to enhance marketing and communications efficiency.

• Offer guidance and quality assurance to team members and lead event teams during onsite execution when necessary.

⛳️ Requirements

• 5–7+ years of experience in B2B marketing, integrated communications, client programs, experiential marketing, or a related domain.

• Demonstrated experience in leading intricate marketing programs from strategy and planning through execution, measurement, and refinement.

• Solid background in event and experience management, including in-person, virtual, and/or hybrid programs, production, and onsite delivery.

• Experience collaborating with senior leaders and cross-functional teams in large or matrixed organizations.

• Strong content and communication skills, including messaging, storytelling, executive communications, presentations, and speaker support.

• Program management proficiency in handling multiple workstreams, timelines, dependencies, budgets, and competing priorities.

• Familiarity with audience segmentation, journey planning, engagement data, and KPIs.

• Exceptional written and verbal communication skills, executive presence, and meticulous attention to detail.

• Experience in professional services or another complex B2B environment is advantageous.

• Knowledge of AI-enabled marketing tools, AI agents, and workflow automation is a plus.

• Experience in leading teams or providing strategic direction and quality assurance is beneficial.

• Must have legal authorization to live and work in the country where the position is based without employer sponsorship.

🏝️ Benefits

• Remote work configuration.

• Possibility of contract extension beyond the initial 3 months.

• Flexible opportunities through remote, on-site, or hybrid delivery models.

• Inclusive and equitable hiring practices.