Integrated Marketing, Market Development – Contractor

This is a fully remote position, open to applicants in Arizona, +17 more states.

📋 Description

• Create and implement the integrated marketing strategy for Innovation Labs.

• Formulate annual and quarterly marketing plans that align with commercial objectives.

• Oversee the marketing budget, manage agency relationships, and coordinate campaign planning.

• Take ownership of the Innovation Labs website and the overall digital experience.

• Collaborate with PR to carry out announcements, media strategies, and analyst engagement.

• Develop executive thought leadership initiatives and speaking strategies.

• Design conference strategies, manage speaker submissions, and execute events.

• Initiate and oversee the Stewardship Council program.

• Create integrated campaigns targeting customers, partners, and developers.

• Develop highly personalized executive engagement initiatives utilizing AI.

• Coordinate marketing activities with Commercial Operations and Business Development.

• Assess campaign performance and enhance marketing effectiveness.

• Align Product Marketing, Developer Relations, Commercial Operations, and Corporate Marketing to ensure a cohesive go-to-market approach.

• Establish marketing performance metrics and reporting mechanisms that illustrate marketing's impact on awareness, engagement, and the commercial pipeline.

⛳️ Requirements

• 8-12 years of experience in B2B technology marketing, integrated marketing, growth marketing, or strategic marketing.

• Proven success in building marketing organizations or programs from inception, ideally within AI, cloud, cybersecurity, identity, or enterprise infrastructure.

• Extensive experience in developing integrated marketing strategies that encompass digital, events, PR, analyst relations, executive thought leadership, and demand generation.

• Strong grasp of account-based marketing, executive engagement, and highly personalized B2B marketing practices.

• Experience managing websites, editorial calendars, campaigns, launches, and external communications.

• Exceptional project management abilities with the capacity to coordinate multiple initiatives across diverse teams.

• Excellent executive communication, writing, and storytelling skills.

• Experience collaborating closely with Product, Engineering, Business Development, Corporate Marketing, and executive leadership.

• AI-savvy operator who leverages AI to enhance campaign development, personalization, research, planning, and execution.

• A builder mentality with a proactive approach and comfort working in a fast-paced startup environment.

• Willingness to travel as necessary for conferences, partner meetings, and executive events.

🏝️ Benefits

• Identity Digital is an Equal Opportunity Employer and does not discriminate based on race, color, religion, sex, age, national origin, veteran status, marital status, sexual orientation, gender identity, disability, or any other category prohibited by local, state, or federal law.