Integrated Marketing Manager – US, Canada

This is a fully remote position, open to applicants in New York.

📋 Description

• Serve as the representative for the AMER region within global campaign teams and relay campaign updates to regional stakeholders.

• Assist in the implementation of comprehensive B2B marketing campaigns across various channels.

• Take ownership of audience segmentation strategies in collaboration with Business Operations and Campaign Operations teams.

• Collaborate with Campaign Operations on program development, lead distribution, and audience targeting initiatives.

• Create and implement email nurturing and outreach sequences to facilitate pipeline development and enhance customer engagement.

• Oversee A/B testing strategies and efforts for campaign optimization.

• Monitor campaign performance metrics and provide actionable insights to both regional and global teams.

• Organize virtual and in-person marketing events as required.

• Maintain up-to-date operational marketing materials and sales enablement resources for team accessibility.

• Collaborate with external vendors to facilitate sponsorship activations and deliverables for demand generation campaigns.

⛳️ Requirements

• 5–7 years of experience in integrated marketing, demand generation, or campaign marketing within B2B technology or SaaS sectors.

• Deep understanding of customer journey mapping and marketing strategies across the funnel.

• Experience in audience segmentation and knowledge of intent-based marketing tools.

• Exceptional communication, stakeholder management, and cross-functional collaboration skills.

• Strong organizational and project management skills with a keen attention to detail.

• Capability to work independently and take initiative in dynamic and uncertain environments.

• Experience in supporting campaign reporting, optimization, and performance analysis.

🏝️ Benefits

• Job Benefits