Integrated Marketing Manager, Culinary

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create comprehensive marketing strategies for culinary programs, cooking classes, and culinary-focused experiences that align with enterprise and go-to-market priorities.

• Convert customer behavior, class performance insights, and culinary trends into targeted strategies that encourage trial, repeat attendance, and class-to-hardgoods cross-selling.

• Act as Sur La Table's internal culinary expert — monitor food trends, ingredient highlights, chef culture, and culinary media to shape integrated marketing strategies across all categories.

• Identify pertinent culinary trends (seasonal ingredients, cooking techniques, food movements, dining culture) and transform them into marketing opportunities: content angles, product storytelling, social media hooks, partnerships, and campaign themes.

• Develop and maintain integrated briefs for culinary initiatives — including class launches, seasonal programs, chef and creator collaborations, and culinary-led brand moments — by translating program insights and trend intelligence into clear, actionable guidance for creative and channel teams.

• Collaborate cross-functionally with Creative, Social, PR, Site & Digital, Email & SMS, Store Operations, Culinary Operations, and Culinary Programming to ensure consistency in messaging, timing, and execution across all touchpoints.

• Assist in quarterly and seasonal go-to-market planning with a culinary perspective, prioritizing initiatives based on customer impact, brand equity, and commercial potential.

• Monitor the performance of culinary marketing initiatives in collaboration with Marketing Operations and Analytics, leveraging insights to refine future planning, messaging strategies, and class experience design.

⛳️ Requirements

• 5–8 years of experience in integrated marketing, brand marketing, or go-to-market roles within a consumer, food, culinary, hospitality, or omnichannel organization.

• Strong culinary fluency is essential — a profound personal and professional understanding of food, cooking, culinary culture, and the food media landscape. This role does not allow for culinary interests to be developed on the job.

• Proven experience in crafting customer-led, insight-driven marketing strategies that effectively connect brand storytelling to commercial success.

• Demonstrated ability to identify and translate food and culinary trends into actionable marketing strategies across content, partnerships, product storytelling, and campaign themes.

• Extensive experience in converting complex program or category requirements into clear integrated briefs that guide creative and channel execution.

• Proven capacity to work collaboratively across Culinary, Store Operations, Merchandising, Creative, and Channel teams in a matrixed environment.

• Strong grasp of omnichannel marketing strategies — digital, social, email, in-store — and the interplay of these channels in driving customer engagement.

• Experience in supporting seasonal or quarterly go-to-market planning and prioritization processes.

• Excellent strategic thinking, communication, and storytelling abilities, with a talent for aligning diverse stakeholders around a common vision.

• Analytical, AI-first mindset with experience utilizing performance insights to guide optimization and future planning.

🏝️ Benefits

• Competitive Benefits (US): Paid time off policies, 401(k) match, medical/dental/vision coverage, a range of supplemental policies, and employee discounts across our brand portfolio.

• Competitive Benefits (Canada): Paid time off policies, RRSP match, medical, dental, and vision coverage, various supplemental benefit options, and employee discounts across our brand portfolio.