Integrated Marketing Manager, Culinary

This is a fully remote position, open to applicants in Arizona, +16 more states.

📋 Description

• Create cohesive marketing strategies for culinary programs, cooking classes, and culinary-led experiences that align with enterprise and go-to-market priorities.

• Convert customer behavior, class performance metrics, and culinary trends into targeted strategies that encourage trial, repeat attendance, and cross-selling from classes to hardgoods.

• Act as Sur La Table's internal culinary expert — monitor food trends, ingredient highlights, chef culture, and culinary media to guide integrated marketing strategies across all categories.

• Recognize pertinent culinary trends (seasonal ingredients, cooking techniques, food movements, dining culture) and transform them into marketing opportunities: content angles, product narratives, social hooks, partnerships, and campaign themes.

• Develop and oversee integrated briefs for Culinary initiatives — including class launches, seasonal programs, partnerships with chefs and creators, and culinary-led brand events — translating program insights and trend intelligence into clear and actionable guidance for creative and channel teams.

• Collaborate cross-functionally with Creative, Social, PR, Site & Digital, Email & SMS, Store Operations, Culinary Operations, and Culinary Programming to ensure alignment in messaging, timing, and execution across all touchpoints.

• Aid in quarterly and seasonal go-to-market planning with a culinary perspective, prioritizing initiatives based on customer impact, brand equity, and commercial potential.

• Monitor the performance of Culinary marketing initiatives in collaboration with Marketing Operations and Analytics, utilizing insights to refine future planning, messaging strategy, and class experience design.

⛳️ Requirements

• 5–8 years of experience in integrated marketing, brand marketing, or go-to-market roles within a consumer-focused, food, culinary, hospitality, or omnichannel organization.

• A true culinary fluency is essential — a profound personal and professional grasp of food, cooking, culinary culture, and the food media landscape. This is not a position where culinary interest can be acquired on the job.

• Proven experience in crafting customer-led, insight-driven marketing strategies that link brand storytelling with commercial results.

• Demonstrated ability to monitor and translate food and culinary trends into practical marketing strategies across content, partnerships, product narratives, and campaign themes.

• Strong experience in converting complex program or category requirements into clear integrated briefs that direct creative and channel execution.

• Proven track record of collaborating cross-functionally with Culinary, Store Operations, Merchandising, Creative, and Channel teams in a matrixed environment.

• Comprehensive understanding of omnichannel marketing — digital, social, email, in-store — and how these channels synergize to enhance customer engagement.

• Experience in supporting seasonal or quarterly go-to-market planning and prioritization processes.

• Strong strategic thinking, communication, and storytelling abilities with a talent for aligning diverse stakeholders around a common perspective.

• Analytical, AI-first approach with experience in leveraging performance insights to guide optimization and future planning.

🏝️ Benefits

• Paid time off policies

• 401(k) match

• Medical, dental, vision, and a range of supplemental policies

• Employee discounts across our portfolio of brands