Integrated Marketing Manager

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Oversee paid media initiatives across platforms including Meta, LinkedIn, and Google Ads.

• Direct account setup, audience targeting, conversion tracking, pixel deployment, and management of account hierarchies.

• Monitor and enhance campaigns to boost conversions and meet key performance indicators (KPIs).

• Convert campaign metrics into actionable insights and strategic recommendations.

• Examine trends to elucidate campaign performance and suggest subsequent actions based on data analysis.

• Create and maintain client-facing reporting dashboards utilizing tools such as GA4, Google Ads, LinkedIn Campaign Manager, and Looker Studio.

• Routinely assess campaign effectiveness and modify strategies based on insights.

• Integrate SEO and AEO knowledge into comprehensive campaigns.

• Work collaboratively with cross-functional teams to synchronize paid and organic marketing strategies.

• Mentor a junior team member by offering guidance, quality oversight, and support in executing campaigns.

• Engage directly with clients to align on objectives, refine strategies, and ensure successful completion of deliverables.

• Take part in brainstorming sessions, planning meetings, and pitches for new business opportunities.

• Assist in implementing social media strategies across various platforms.

• Write social media copy and content designed for optimal platform engagement and audience performance.

⛳️ Requirements

• A minimum of 3 years of experience in digital or integrated marketing with a significant emphasis on paid media.

• Demonstrated experience in managing paid campaigns through Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.

• Proficient in utilizing analytics and reporting tools such as GA4, Looker Studio, or comparable platforms.

• Knowledge of SEO principles and tools like SEMrush.

• Strong aptitude for interpreting data, recognizing trends, and offering strategic insights.

• Exceptional written and verbal communication abilities.

• Highly organized, capable of managing multiple client projects concurrently.

• Strong strategic thinking and problem-solving skills.

• Copywriting capabilities for social media and paid channels are advantageous, with an understanding of audience-targeted messaging.

🏝️ Benefits

• Fully Remote (Work from Home)

• Opportunity to take ownership of integrated marketing initiatives

• Exposure to multi-channel strategy and leadership responsibilities