Integrated Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize and implement demand generation initiatives across paid digital, email and nurture, and organic channels.

• Oversee paid media budgets and targeting to enhance efficiency and pipeline contribution.

• Support SEO/AEO initiatives.

• Conduct pipeline reviews with Sales and provide marketing-sourced metrics for forecasting.

• Lead win-loss analysis and leverage insights for improved targeting and messaging.

• Manage Salesforce campaign structures and ensure hygiene for accurate attribution and reporting.

• Take ownership of channel-to-pipeline attribution and ROI reporting.

• Oversee relationships with partners and vendors, allocating budgets for channels, events, and ABM.

• Develop target-account strategies and tiering in collaboration with Sales.

• Create personalized account-based campaigns and monitor account engagement relative to pipeline movement and deal velocity.

• Activate Product Marketing positioning within channel and ABM initiatives.

• Maintain and enhance the martech stack, conducting tests across channels, account plays, and messaging.

• Utilize AI tools to expedite execution, enhance targeting, and scale personalization.

• Collaborate with Integrated Marketing, Creative, Product Marketing, Communications, and Sales teams.

• Manage event lead capture, scoring, follow-up, ROI reporting, and pipeline contribution analysis.

• Integrate events with digital and nurturing campaigns.

⛳️ Requirements

• Demonstrated experience in demand generation, integrated campaigns, or revenue marketing roles in B2B, preferably in SaaS or enterprise technology.

• Experience in managing paid media, email/nurture, ABM, and events.

• Proven record of handling pipeline reviews, attribution, forecasting contributions, and conducting win-loss analyses.

• Experience in developing or executing ABM programs, including account tiering and personalized account-level campaigns.

• Proficiency with Salesforce or similar CRM and marketing automation tools.

• Capability to structure campaigns for accurate reporting.

• Data-driven mindset focused on performance enhancement.

• Comfortable utilizing AI-enhanced marketing tools.

• Experience collaborating across Marketing, Sales, and external partners, including agencies.

• Experience in fintech, insurtech, or platform business is advantageous.

• Must reside within the contiguous 48 United States.

• Must be authorized to work in the United States; E-Verify is utilized for newly hired employees.

🏝️ Benefits

• Competitive salary and equity based on the role.

• Flexible paid time off.

• Parental leave programs.

• 100% paid-premium option for medical, dental, and vision insurance.

• Lifestyle stipend supporting physical, emotional, and financial wellbeing.

• Flexible work-from-home policy.

• Remote and WFH options available.

• Optional access to a state-of-the-art office located in Dallas’ Deep Ellum.

• Employee-led initiatives focused on diversity, equity, and inclusion.