Insights Principal

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee account analytics strategies, annual learning agendas, incrementality testing frameworks, and strategic analysis initiatives.

• Serve as the primary analytics representative for accounts, focusing on high-value inquiries and measurement requirements.

• Cultivate client relationships while providing insightful consultations and recommendations.

• Convert Media Mix Model results into strategic business decisions, clarifying their implications and limitations.

• Establish attribution methods for full-funnel media and link outcomes to business performance.

• Recognize growth opportunities, client health indicators, and appropriate escalation or recommendation pathways.

• Articulate advanced statistical concepts and algorithmic results to non-technical executives.

• Utilize BI tools, dashboards, Bliss Point applications, and analytics environments to derive insights and enhance client narratives.

• Identify tools, data sources, and methodologies that enhance analytical effectiveness and insight delivery.

• Direct forecasting, A/B testing, incrementality testing, regression analytics, segmentation, and campaign assessment.

• Execute complex analytical projects from inception through to scoping, hypotheses, execution, synthesis, and presentation.

• Integrate cross-channel data and methodologies to inform optimization, investment, and growth strategies.

• Leverage Media Mix Model expertise to create budget optimization tests and determine incrementality-testing requirements.

• Uphold quality standards across analyses, reporting, and visualization.

• Utilize SQL to extract, validate, and interpret structured marketing data.

• Collaborate with Media, Client Strategy, Analytics, and client teams to guide planning and investment decisions.

• Enhance workflows, analytical rigor, team standards, and the translation of insights into actionable strategies.

• Assume responsibility for analytics strategy, output quality, recommendations, and strategic growth prospects.

⛳️ Requirements

• 7–10 years of experience in roles focused on analytics.

• Proven success in developing analytics strategies, building client relationships, creating consultative insights, familiarity with Media Mix Models, and employing quantitative methods.

• Experience in creating annual learning agendas, testing frameworks, and strategic analytical methodologies.

• Capability to lead account-level analytics practices and independently address high-value inquiries.

• Skill in transforming broad or unclear questions into precise, actionable analytical methods.

• Advanced proficiency in BI platforms such as Tableau, Power BI, Metric, or similar tools.

• Comfort in using AI tools with discernment in validating outputs and managing sensitive information.

• Strong understanding of cloud data environments like Snowflake, Redshift, or similar.

• Advanced working knowledge of SQL.

• Extensive experience in statistical analysis and predictive methodologies.

• Significant expertise in R and/or Python for testing, forecasting, modeling, and advanced analytics.

• Exceptional communication and interpersonal abilities.

• Confidence in preparing presentations and delivering them to senior client leadership.

• Advanced skills in Excel / Google Sheets and PowerPoint / Google Slides.

• Ability to juggle multiple tasks, prioritize effectively, and manage time across various clients and initiatives.

• FLSA classification: Exempt.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• 20 paid holidays.

• Comprehensive Medical, Dental, Vision, Life, and Disability insurance.

• Flexible Spending Accounts.

• Retirement plan with a match of up to 4% of contributions at 100%.

• Fringe benefits.

• Forma platform access.

• Unlimited Telemedicine and Teletherapy services at no cost.

• Thankful giving initiatives.

• Equity opportunities.

• Birthing parents receive 16 weeks of paid leave following birth or adoption.

• Partners are granted 12 weeks of parental leave.

• Access to on-demand learning resources.

• Mentorship program available.

• Leadership and management development programs and resources.