Innovation Coordinator – Growth Projects

📋 Description

• Spearhead strategic growth and innovation initiatives within the organization

• Plan, organize, and implement growth strategies centered on acquisition, activation, conversion, retention, and referral

• Discover growth opportunities across various channels, products, processes, and stages of the funnel

• Develop growth hypotheses and transform them into actionable experiments

• Prioritize initiatives based on their impact, effort, confidence, and revenue potential

• Collaborate with marketing, sales, product, and technology teams to enhance business outcomes

• Establish scalable processes for demand generation, lead qualification, conversion, and customer relationship management

• Lead applied innovation initiatives within the organization

• Identify opportunities to leverage artificial intelligence for productivity improvements, process automation, and enhanced customer experience

• Oversee projects involving AI agents, intelligent automations, virtual assistants, automated workflows, and tool integrations

• Analyze manual or inefficient processes and suggest solutions utilizing AI, no-code, low-code, or front-end development

• Monitor trends in technology, AI, marketing, product, and automation to propose innovative solutions

• Foster a culture of innovation, experimentation, and continuous improvement within the organization

• Drive the creation, validation, and launch of internal or external Minimum Viable Products (MVPs)

• Engage in defining problems, opportunities, hypotheses, requirements, and value propositions

• Assist in research, discovery, benchmarking, and market analysis to guide new solutions

• Design user journeys, flows, pages, prototypes, and digital experiences

• Participate in Product-Led Growth initiatives, exploring ways for the product itself to facilitate acquisition, activation, and retention

• Collaborate with technical, creative, and commercial teams to convert ideas into testable solutions

• Evaluate MVP performance and provide recommendations for evolution, scaling, adjustments, or discontinuation

⛳️ Requirements

• Technical proficiency in automations, AI agents, and applied AI

• Knowledge of digital marketing and sales funnels

• Experience with MVPs and product management

• Strong critical and analytical thinking skills (ability to support arguments with data)

• ROI- and revenue-focused mindset

• Design sensibility to craft straightforward user journeys

• Bachelor’s degree in Business Administration, Industrial Engineering, Quality Management, IT, or related fields

• Postgraduate specialization in Innovation, Technology, or related areas

🏝️ Benefits

• Monthly birthday celebrations

• Internal marketing and employee engagement activities

• Relaxed work environment with no dress code

• Fresh fruit restocked weekly

• Office mini-fridge stocked with coconut water, soft drinks, and both alcoholic and non-alcoholic beverages

• Coffee machine available with traditional and specialty options

• B.blend machine offering a variety of drinks (sparkling water, coffees, teas, sodas, juices, hot chocolate, and energy drinks)

• Happy Hour every Friday at 5:00 PM to promote team integration

• Meal allowance (Caju): R$ 36.14 per day

• Transport voucher (Blumob) or fuel allowance (Caju): R$ 11.00 per day

• Partnership with SESC: access to gyms, cultural activities, leisure, courses, workshops, medical and dental care

• Gym partnership with special discounts

• Discount on online therapy with a partner psychologist

• Career plan with growth opportunities

• Education assistance: 50% financial support

• Access to educational platforms for professional development