HVAC Paid Media Specialist – Google Ads, LSA

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take ownership of and enhance lead-generation campaigns for HVAC and home-service businesses throughout the US.

• Oversee and improve paid media campaigns for HVAC and home-service clients utilizing Google Ads (Search, PMAX, Display, Video, Remarketing).

• Manage the setup, optimization, and continuous performance of Google Local Services Ads (LSA).

• Fine-tune campaigns to boost call volume, lead quality, CPA, and booked jobs.

• Execute and resolve issues related to conversion and call tracking using GA4, Google Ads, and lead-tracking platforms.

• Examine performance trends and recognize opportunities for scaling or enhancing efficiency.

• Collaborate on messaging, targeting inputs, and performance feedback with internal teams and external partners.

• Record optimization workflows and best practices for consistent execution.

• Keep abreast of updates in Google Ads, LSA, and local advertising top practices.

⛳️ Requirements

• Direct, hands-on experience managing paid advertisements for HVAC or home-service businesses.

• Extensive experience with Google Ads focused on local lead generation (Search, PMAX, Remarketing).

• Experience working in an agency setting.

• Proven track record in managing and optimizing Google Local Services Ads (LSA).

• Familiarity with GA4, call tracking, and attribution principles.

• Data-driven approach with strong analytical and optimization capabilities.

• Prior experience in remote work, proficiency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar), and experience supporting US- or UK-based companies.

🏝️ Benefits

• Competitive and transparent compensation.

• Opportunity to collaborate with global companies.

• Potential for career advancement.