High-Ticket Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to evaluate performance, discuss strategies, and agree on subsequent actions.

• Dispatch bi-weekly performance reports 24 hours prior to scheduled meetings.

• Foster trust and relationships that encourage client renewals and referrals.

• Create, launch, and enhance Meta advertising campaigns aimed at lead generation and appointment scheduling.

• Oversee campaign budgets, audience targeting, bidding strategies, and creative testing.

• Track daily performance and make necessary adjustments to meet cost per appointment goals.

• Diagnose underperforming campaigns and formulate intervention strategies.

• Craft ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, and messaging variations for testing purposes.

• Collaborate with video editors on creative production tasks.

• Utilize AI tools to expedite copywriting while ensuring quality remains high.

• Establish tracking, pixels, and conversion events.

• Set up Calendly integrations, Zapier automations, and lead routing processes.

• Address technical issues between advertising platforms and client systems.

⛳️ Requirements

• Over 5 years of experience in paid media, particularly with Meta advertising.

• Experience in managing multiple client accounts at the same time.

• Demonstrated success in achieving performance targets and client retention.

• Excellent copywriting abilities with a knack for creating persuasive ad copy and scripts.

• Proficiency in conversion tracking, pixels, and fundamental marketing automation.

• Preferred Experience:

• Background in the financial services sector.

• Knowledge of lead generation and appointment-setting campaigns.

• Familiarity with video sales letter marketing techniques.

• Experience with high-ticket and considered purchase funnels.

• Skills and Attributes:

• Strong sense of ownership.

• Exceptional communication skills to convey performance data to non-technical clients.

• Detail-oriented while maintaining the ability to work efficiently.

🏝️ Benefits

• Paid Time Off (Vacation, Sick & Public Holidays)

• Training & Development

• Work From Home

• Flexible Schedule

• Performance Bonus