Health Plan Product Manager – Medicare

📋 Description

• Directs the complete product lifecycle, encompassing concept and feasibility, development, launch, and performance assessment.

• Works in partnership with leadership, Performance Excellence, and cross-functional teams to ensure product viability.

• Creates and oversees detailed product plans, including cost-benefit analyses, budgets, schedules, and work plans.

• Organizes and leads multidisciplinary teams to evaluate market opportunities, ascertain financial feasibility, and assess sales potential.

• Maintains an in-depth understanding of marketing strategies, including mobile applications, social media, and SEO/SEM.

• Actively participates in and leads cross-functional initiatives that align with Product Development objectives.

• Assesses and incorporates data to guide lifecycle decisions and promote continuous enhancement.

• Develops tools for competitive intelligence to evaluate the market positioning of Sanford Health Plan and Sanford Health System products.

• Merges multiple intricate business cases into a unified product portfolio strategy.

• Facilitates stakeholder engagement throughout the product development lifecycle.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, or a related discipline is required.

• A Master’s Degree in Marketing, Business, or a related field is preferred.

• A minimum of five to ten years of pertinent experience in healthcare and/or consumer product marketing, with a focus on product management and strategy development.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work schedule and remote work options.