Head of SSP

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement the strategic growth plan for the SmartyAds SSP along with available third-party monetization platforms, including Google MCM.

• Take ownership of the P&L, ensuring sustainable revenue growth and optimization of margins.

• Direct the publisher acquisition and monetization strategy, focusing on establishing high-value publisher partnerships.

• Develop and expand Google MCM partnerships, including onboarding and managing child publishers.

• Ensure alignment of SSP inventory with demand-side requirements to optimize fill rate, yield, and traffic quality.

• Propel the expansion of CTV and Video (VAST) supply, concentrating on premium inventory integrations.

• Oversee and enhance third-party integrations, including Prebid.js header bidding connections with external DSPs and exchanges.

• Manage supply quality, including traffic validation, fraud prevention, and compliance oversight.

• Define pricing strategies, floor management, and frameworks for yield optimization.

• Act as the primary escalation contact for strategic publisher and supply partners.

• Lead negotiations and recovery processes for critical supply integrations.

• Collaborate with Product and Engineering teams on enhancements to the SSP roadmap, integrations, and feature development.

• Work closely with DSP teams to maintain supply-demand equilibrium and maximize platform liquidity.

• Monitor trends in the programmatic ecosystem, including new monetization opportunities, formats, and regulatory changes.

• Represent the company at industry events, conferences, and partner meetings.

• Deliver regular performance reports and strategic insights to executive leadership.

⛳️ Requirements

• A minimum of 3 years of experience in AdTech / Programmatic Advertising, with a strong focus on SSP.

• Demonstrated experience in publisher monetization and supply acquisition.

• In-depth expertise in Google MCM (Multiple Customer Management) and the onboarding of publishers.

• Strong understanding of SSP architecture, auction mechanics, and yield optimization techniques.

• Knowledge of Video and CTV monetization, including VAST integrations.

• Comprehensive understanding of the OpenRTB protocol and dynamics of programmatic auctions.

• Experience collaborating with publishers across both Web and Mobile App environments.

• Solid knowledge of traffic quality metrics, fraud prevention measures, and inventory validation processes.

• Experience in P&L management and revenue oversight.

• Familiarity with BI tools, analytics platforms, and CRM systems.

• Strong grasp of privacy regulations and frameworks (GDPR, TCF, GPP, COPPA, CCPA).

• Proficient in English, both spoken and written.

• Practical experience with Prebid.js integrations and header bidding ecosystems is a plus.

🏝️ Benefits

• None specified