Head of Pipeline Growth – Integrated Campaigns

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of and implement Unit21’s demand generation strategy, concentrating on marketing-sourced pipeline, qualified meetings, and ensuring pipeline coverage meets targets.

• Maintain an ongoing assessment of pipeline health across various verticals, proactively identifying risks and initiating programs to address gaps before targets are missed.

• Create and oversee integrated programs across paid channels, webinars, partner initiatives, and other demand motions that help generate new sales meetings.

• Ensure that demand campaigns are well-sequenced, coordinated, and purposefully designed to support pipeline generation while balancing reliable execution with thoughtful experimentation.

• Manage a paid demand budget, strategically allocating expenditures based on pipeline requirements, using paid media to enhance underperforming segments, support launches, and fill regional or persona gaps.

• Collaborate closely with Sales, RevOps, and Marketing leadership to enhance forecasting discipline, optimize funnel conversion, and align demand investments with revenue priorities.

• Utilize Salesforce, HubSpot, and broader funnel analytics to evaluate performance, interpret attribution and influence models, and clearly communicate tradeoffs to executive stakeholders.

• Lead and manage influencers, publishers, and third-party vendors, ensuring partners are accountable for pipeline contributions and making adjustments when programs do not perform as expected.

• Innovate and test new demand motions while maintaining a disciplined approach between established channels and experimental investments.

• Represent the interests of pipeline performance in cross-functional planning, contributing to growth strategy through data-driven insights and operational rigor.

⛳️ Requirements

• 6–10+ years of experience in demand generation, growth marketing, revenue marketing, or pipeline generation roles, preferably in B2B SaaS, fintech, or enterprise software.

• Proven track record of owning pipeline and meeting targets, including forecasting coverage, identifying gaps, and launching programs to mitigate risks.

• Strong experience in managing integrated campaigns across paid media, partner programs, webinars, and multi-channel demand initiatives.

• Revenue and data proficiency, including deep familiarity with Salesforce for funnel conversion analysis, attribution models, and performance reporting.

• Experience in managing and optimizing substantial paid demand budgets, demonstrating strong judgment in investment allocation based on business needs rather than channel preference.

• Ability to think strategically while remaining engaged in execution, balancing established performance levers with experimentation and learning.

• Excellent cross-functional collaboration skills, especially with Sales, RevOps, Marketing, and executive stakeholders.

• Comfort in fast-paced, ambiguous environments where priorities can shift and pipeline needs can evolve rapidly.

• High levels of ownership, analytical rigor, curiosity, and determination, with a focus on action and measurable outcomes.

🏝️ Benefits

• Competitive salary and pre-IPO equity.

• 100% company-sponsored medical, dental, and vision insurance (for the employee).

• Unlimited PTO and generous leave programs.

• 401(k), learning and development stipend, and support for home office setup.