Head of Paid Media

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of and implement the comprehensive Meta paid acquisition strategy, which includes campaign setup, optimization, and aggressive scaling.

• Spearhead creative strategy by crafting briefs, offering direct-response feedback to design teams, and evaluating the effectiveness of hooks, angles, and messaging.

• Daily oversight of ad account performance, making budget adjustments and restructuring campaigns to optimize efficiency.

• Establish and enhance repeatable systems for creative testing, performance analytics, and conversion funnel optimization.

• Create high-converting landing pages, advertorials, and PDPs that are perfectly aligned with ongoing ad campaigns.

• Monitor and report on essential metrics such as CAC, CPA, ROAS, MER, and CVR, delivering actionable insights to leadership.

• Conduct competitive analysis and lead client strategy calls to ensure sustained brand growth and stability.

• Collaborate with video editing and design teams to amplify testing speed and identify successful creative assets.

⛳️ Requirements

• A minimum of 5 years of demonstrated experience in performance marketing with a strong focus on Meta Ads Manager.

• Proven history of managing and scaling high-spend accounts in the e-commerce or DTC sectors.

• Expertise in direct-response metrics (CAC, ROAS, MER, LTV) and proficiency with attribution tools such as Triple Whale, Northbeam, or Hyros.

• Strong background in creative strategy and the capability to craft persuasive, high-converting ad copy.

• An AI-savvy mindset, capable of utilizing emerging tools for creative and operational effectiveness.

• Strong analytical abilities with a proactive approach to decision-making and solving complex funnel challenges.

• Self-driven and ambitious, thriving in a setting where compensation is linked to performance and achievement of KPIs.

• Excellent communication skills, able to lead client audits and internal strategy discussions.

• Availability during core business hours (up to 4 PM EST).

• **Nice-to-Haves**

• Meta Blueprint Certification.

• Experience working in an agency or a multi-brand environment managing diverse portfolios.

• Knowledge of CRO (Conversion Rate Optimization) and advanced landing page strategies.

• Previous experience in mentoring or leading a team of media buyers.

• Background in sourcing and managing UGC creators.

🏝️ Benefits

• 💻 Fully Remote: Work from anywhere with international teams

• 🤝 Peer Community: Connect with high-performing professionals in our network

• 🧭 Ongoing Support: Receive guidance from Huzzle before and after placement

• 💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals