Head of Organic Search

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Formulate and execute the organic search strategy for the Group across international markets.

• Create a scalable operational model that differentiates between central, standardized, and locally adapted work.

• Design reusable clinic-page templates, service-page structures, technical SEO benchmarks, local-search guides, content frameworks, and quality assurance processes.

• Oversee technical SEO enhancements related to site architecture, crawlability, indexation, structured data, internal linking, page performance, and tracking.

• Develop a scalable local-search strategy tailored for physical clinic locations.

• Take ownership of the AI-driven and agentic discovery approach, including technical, content, and measurement standards.

• Collaborate with the AI & Content Manager and clinical stakeholders to produce credible and scalable content.

• Analyze performance discrepancies across markets, brands, clinics, and services, and establish priorities.

• Act as the Group's subject-matter authority on evolving search and customer acquisition strategies.

• Lead a small team and work in conjunction with Product, Engineering, Analytics, and local marketing teams.

⛳️ Requirements

• Extensive expertise in SEO and organic growth, complemented by credible technical knowledge.

• Proven experience in leading organic search initiatives within complex, multi-site, multi-brand, or international contexts.

• Demonstrated capability in linking organic activities to customer acquisition, conversions, and commercial growth.

• In-depth technical SEO understanding, covering site architecture, crawlability, indexation, structured data, internal linking, and performance metrics.

• Profound knowledge of local search strategies across extensive physical location networks.

• A player-coach mentality with a focus on hands-on strategy, diagnosis, data analysis, and execution.

• Experience in building functions, frameworks, or operating models from the ground up.

• Strong commercial acumen and analytical thinking.

• Ability to influence stakeholders and drive transformation through collaboration.

• Comfort in navigating ambiguity and establishing priorities in a rapidly changing environment.

• Leadership experience in organic search within a large international, multi-brand, or multi-location organization.

• Proven track record of scaling SEO through shared platforms, templates, standards, and reusable capabilities.

• International SEO and localization experience is essential.

• Advanced experience with local search and Google Business Profile management.

• Familiarity with AI-search optimization, measurement, or experimentation.

• Experience managing external agencies and partnerships.

• Knowledge of healthcare, veterinary, or other regulated sectors is highly advantageous, along with subject-matter credibility and content governance expertise.

🏝️ Benefits

• Healthcare Cash Plan

• Cycle to Work scheme

• Green Cars salary sacrifice scheme

• Voluntary benefits: select from a variety of options to suit your needs

• Discounted staff pet care services

• Access to discounts and cashback from hundreds of participating retailers

• Commitment to Diversity, Equality, Inclusion, and Belonging

• Reasonable accommodations during the recruitment process for candidates with disabilities and long-term health conditions