Head of Off-Platform & Omnichannel Revenue Strategy

This is a fully remote position, open to applicants in Alabama, +42 more states.

📋 Description

• Take ownership of the comprehensive monetization strategy for off-platform and omnichannel audiences encompassing social media, video, audio, podcasts, newsletters, creator ecosystems, distributed platforms, and new media channels.

• Set growth priorities, revenue objectives, and strategic initiatives aimed at generating additional revenue.

• Discover new monetization prospects, sponsorship models, and innovative revenue streams.

• Formulate long-term business strategies that align audience expansion, advertiser demand, content direction, and platform development.

• Collaborate with Sales leadership, Finance, Product, and Content Monetization to define revenue targets, forecasts, and performance metrics.

• Direct the creation of scalable commercial products, sponsorship opportunities, and integrated omnichannel solutions.

• Create packaging strategies for newsletters, podcasts, social franchises, video programming, tentpole events, creator-led initiatives, and cross-platform storytelling.

• Establish pricing strategies, positioning, market narratives, and sales frameworks.

• Convert audience insights, platform capabilities, and advertiser demand into marketable products and repeatable commercial programs.

• Provide sales teams with training, tools, audience insights, positioning materials, case studies, and best practices.

• Collaborate with account teams on strategic opportunities, solutions, sponsorship structures, and advertiser recommendations.

• Create scalable sales playbooks and go-to-market strategies.

• Advise sales leadership on off-platform revenue opportunities, market trends, and commercial strategies.

• Facilitate collaboration among Sales, Editorial, Audience, Product, Get Creative, Research, Legal, Finance, Operations, and Content Monetization teams.

• Develop processes and governance models to support scalable execution and rapid market entry.

• Enhance visibility into monetizable editorial and platform opportunities.

• Align stakeholders around commercial priorities, sponsorship prospects, and revenue targets.

• Monitor revenue performance, adoption metrics, pipeline influence, and commercialization effectiveness.

• Identify and eliminate barriers related to product readiness, workflows, inventory, pricing, packaging, activation, and measurement.

• Provide regular business updates and strategic recommendations to senior leadership.

• Promote data-driven decision-making and revenue optimization.

• Track trends across social platforms, creator ecosystems, video, audio, newsletters, AI-driven content, and emerging advertising models.

• Identify partnerships, platform opportunities, and revenue models.

• Pilot, evaluate, and scale innovative commercial ideas.

• Help position USA TODAY Co. as a leader in multipronged, audience-first advertising solutions.

⛳️ Requirements

• Over 15 years of experience in digital media, advertising, sponsorship strategy, multimedia monetization, commercial leadership, or related revenue-generating roles.

• In-depth knowledge of social media, video, audio, newsletters, podcasts, creator ecosystems, branded content, sponsorships, and distributed audience monetization.

• Proven track record in developing commercial strategies, revenue-growth initiatives, packaging frameworks, and go-to-market plans.

• Experience in supporting or leading major revenue objectives and producing measurable business impacts.

• Strong understanding of advertiser and agency purchasing behavior and changing marketplace trends.

• Exceptional leadership, communication, presentation, and stakeholder management abilities.

• Demonstrated capability to influence and align cross-functional teams without direct authority.

• Strong analytical and strategic thinking skills with the ability to translate insights into actionable results.

• Experience collaborating closely with Editorial, Product, Creative, Operations, Research, Finance, and Sales organizations.

• Ability to excel in a fast-paced environment while balancing strategic thinking with operational execution.

• Experience utilizing AI-enabled workplace tools to enhance productivity, planning, commercialization, research, and workflow efficiency.

• Preferred: Background in developing or scaling revenue programs across social video, creator-led content, newsletters, podcasts, branded entertainment, or multimedia sponsorships.

• Preferred: Experience in digital publishing, news, sports, lifestyle, entertainment, media, or content-driven sectors.

• Preferred: Proven track record in launching new advertising products and driving commercialization adoption within sales teams.

• Preferred: Familiarity with sponsorship development, audience monetization, branded content, and custom partnership programs.

• Preferred: Proven ability to identify emerging market opportunities and convert them into scalable revenue streams.

• Resume of one to two pages.

• Cover letter detailing your approach to the role.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous retirement plan with company matching.

• Opportunities for professional development and continuing education.

• Flexible work arrangements and remote work options.