Head of Marketing – New Products

This is a fully remote position, open to applicants in Poland.

📋 Description

• Take charge of the product marketing strategy for a specific B2C product, including segmentation, positioning, messaging, and go-to-market activities.

• Coordinate and lead a cross-functional team (UA, CRM, creative, analytics, landing pages, product) to support growth initiatives.

• Enhance the performance throughout the entire funnel: acquisition → onboarding → activation → retention → monetization (with a focus on LTV).

• Conduct market and competitor analysis, transforming insights into actionable growth hypotheses and experiments.

• Monitor impact through KPIs and business metrics (EI / Revenue), ensuring tangible results.

⛳️ Requirements

• 5-7+ years of experience in Senior Product Marketing / Growth / Marketing Lead roles within B2C digital products.

• Demonstrated success in influencing business metrics (revenue, conversion, retention, LTV).

• Strong knowledge of segmentation, positioning, and messaging frameworks.

• Comprehensive understanding of performance marketing principles (Google/Meta/TikTok) and funnel optimization (A/B testing, CRO).

• Excellent leadership and stakeholder management skills within a cross-functional/matrix environment.

🏝️ Benefits

• REMOTE OPPORTUNITY to work full time;

• 28 calendar days of vacation per year;

• 7 wellness days each year (time off) that can be utilized for household matters or personal recovery without needing to take sick leave;

• Bonuses up to $5000 for successfully recommending applicants for positions within the company;

• 50% reimbursement for professional training, international conferences, and meetings;

• Corporate discounts for English lessons;

• Health benefits: If corporate medical insurance is not available, the company will provide up to $1,000 gross per year per employee to cover health insurance or doctor’s fees for yourself and immediate family members (spouse, children);

• Workplace organization: The company supplies all employees with an equipped workspace and essential equipment (desk, chair, wifi, etc.) in our offices or co-working spaces. For remote locations, the company reimburses workplace expenses up to $1,000 gross once every 3 years, based on paychecks. This amount can be used for co-working rent or for setting up a home workspace (desk, chair, Internet, etc.) during those 3 years;

• An internal gamified gratitude system: earn bonuses from colleagues and exchange them for merchandise, team-building activities, massage certificates, etc.