Head of Marketing – Growth

This is a fully remote position, open to applicants in Germany.

📋 Description

• Shape the future of PropTech marketing at syte!

• You will create a clear 12–24 month strategy and continuously validate it against reality.

• In close collaboration with the sales team, you will define and refine our Ideal Customer Profile (ICP).

• You will take responsibility for the entire marketing-sourced pipeline – from the initial contact (MQL) to the seamless SQL handoff to the sales team.

• You will enhance lead generation through an optimized mix of performance, content, events, and inbound marketing.

• You will develop our messaging and branding to strengthen positioning.

• You will lead and scale a high-performing marketing team while establishing clear KPIs and attribution models.

⛳️ Requirements

• Professional experience in B2B SaaS: You bring 5–7 years of experience, with at least 2 years in B2B SaaS marketing.

• Ideally, you have successfully guided a startup through various growth stages (Series A/B).

• Leadership strength: You have demonstrable experience of at least 2 years in leading teams, actively shaping, scaling, and developing them.

• You lead by example and make personnel decisions confidently and in the best interest of the company.

• AI-native workflow: AI is an integral part of your work.

• You utilize LLMs, AI analytics, and automation to significantly scale your output as well as that of your team.

• You have a passion for performance, growth, and demand generation.

• Data and sales affinity: HubSpot, attribution models, and funnel analytics are your daily tools.

• You speak the language of the sales team and know exactly what constitutes an SQL.

• Ideally, you have gained sales experience yourself.

• Language skills: You communicate fluently and confidently in both German and English at the executive level.

🏝️ Benefits

• Your attractive salary: We ensure every aspect of your journey at syte is motivating. We recognize your worth!

• Your participation: VSOP program: Depending on your role and responsibilities, a virtual company share is part of your individual compensation package.

• Your hardware: Our syte team is equipped with the latest hardware and software.

• Your team: The entire team meets once a quarter for two days to work together and celebrate successes.

• Your flexibility: In addition to group workations, you also have the opportunity to work from abroad privately.

• Your coaching: Want to grow or recharge? We offer you access to coaching and mental health services.

• Your dog in the office: Your four-legged companion is warmly welcomed and can accompany you to the office anytime.

• Your personal benefit budget: €2,200 annually for what matters to you: Upskilling: You have a budget for both professional and personal development.

• Equipment: In addition to the initial provision of the latest Apple hardware, you will receive an additional budget for equipping your workspace.

• Tax-optimized benefits: You can use your budget for various tax-optimized offers such as tax-free benefits, internet subsidies, mobility subsidies, holiday allowances, or childcare subsidies.

• Health and wellbeing: You can also use your budget for anything that benefits your body and mind, such as a membership at Urban Sports Club, physiotherapy, travel, etc.

• BusinessBike: Through our collaboration with BusinessBike, you can easily lease your desired bike.