Head of Marketing – Founding Team

This is a fully remote position, open to applicants in Germany.

📋 Description

• Join Coverflex as the inaugural marketing hire in Germany, spearheading the local Growth and Marketing initiatives.

• Enhance Coverflex's visibility, credibility, and trust within the German market.

• Analyze the competitive landscape in Germany and establish the initial go-to-market strategy.

• Initiate local demand generation campaigns and work closely with Sales and BDR teams.

• Assess success through the generation of MQLs and contributions to the sales pipeline.

⛳️ Requirements

• Over 5 years of experience in B2B SaaS Marketing within a high-growth organization.

• Demonstrated success in creating a Growth strategy from the ground up, particularly for the German market.

• Expertise in full-funnel demand generation.

• In-depth knowledge of the German business environment, buyer personas, and cultural subtleties.

• Proficient in data analysis: capable of monitoring conversion rates and making budgetary choices based on ROI and CAC.

• Bilingual in German and English.

🏝️ Benefits

• Health Insurance.

• 25 paid vacation days plus 3 caring days annually.

• An additional 2 weeks of paid leave beyond the legal maximum for Parental Leave.

• Time off for your birthday and your children's birthdays.

• €500 onboarding budget to set up an effective workstation.

• €2,000 annual budget for professional development and remote work support.