Head of Marketing – Digital Marketing, Concierge Medicine

📋 Description

• Lead and implement a comprehensive digital marketing strategy aimed at generating qualified leads and maximizing revenue for our premium product.

• Take ownership of and enhance the SEO strategy, including technical SEO, website optimization, keyword targeting, and content development to boost organic rankings and visibility.

• Plan and oversee performance marketing campaigns across various paid channels (search, display, social), continuously optimizing for ROI and conversion rates.

• Supervise the redevelopment of the company website and other external digital assets.

• Create and refine engaging pitch materials that effectively communicate the Private Medical narrative and resonate with partners and key stakeholders.

• Direct the public relations strategy to improve brand visibility and secure high-impact earned media opportunities.

• Seek out media and speaking opportunities, including podcasts.

• Support thoughtfully curated content and event initiatives (including newsletters, salon series, and executive events) that foster engagement, strengthen brand positioning, and align with broader digital growth efforts.

• Stay informed about industry trends, emerging tools, and best practices in digital marketing, SEO, and audience targeting.

⛳️ Requirements

• Bachelor's degree in marketing, business administration, communications, journalism, or a related field.

• At least six (6) years of relevant experience, preferably with a balanced exposure to both agency and in-house roles.

• Experience with luxury, premium, or aspirational brands targeting affluent audiences is an advantage!

• Strong written and verbal communication skills, with the ability to create compelling content and deliver impactful presentations.

• Comprehensive understanding of content marketing strategies, SEO, SEM, generative search, social media marketing, and analytics tools.

• Excellent cross-functional collaboration skills, with the capacity to coordinate and inspire a diverse range of collaborators, contractors, and agency resources.

• Outstanding organizational and project management skills, with a sharp attention to detail and the ability to prioritize and multitask effectively.

🏝️ Benefits

• 401(k) with a match (up to 3% of salary).

• Comprehensive health benefits.

• Wellness and WFH reimbursement (up to $1,500/year).

• Three weeks of paid time off.

• Ten paid holidays off & one floating holiday.