Head of Marketing

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of the entire commercial marketing function, encompassing brand development, positioning, demand generation, public relations, events, customer retention, and leadership of the team.

• Oversee a Digital Marketing Manager from the outset and expand the team as needed.

• Establish the strategy while also executing tasks, particularly during the initial stage.

• Collaborate closely with the Chief Commercial Officer on go-to-market strategies and marketing operations.

• Work alongside the Founder & CEO on clinical messaging and product narratives, as well as with the GTM lead to ensure sales alignment and pipeline management.

• Craft credible and distinctive narratives for psychiatrists, practice managers, and healthcare operators, transforming technical AI features into compelling clinical value propositions.

• Introduce new products, features, and services with well-defined target profiles, use cases, and supporting evidence.

• Create one-pagers, pitch decks, case studies, and tools for sales enablement.

• Manage the strategy, execution, and performance of initiatives that generate qualified top-of-funnel demand.

⛳️ Requirements

• A minimum of 8 years of experience in product marketing for B2B SaaS, with a track record of positioning and launching products for enterprise and business buyers.

• Proven experience managing at least one direct report, as this role involves people management from day one.

• Ownership of demand generation and campaign-led growth, having designed and executed programs that generate pipeline, not merely collateral.

• A demonstrated capacity to operate both strategically and operationally, setting direction and executing tasks.

• Familiarity with marketing performance metrics, including CAC, conversion rates, funnel drop-off, and ROI by channel, with a focus on tracking, analyzing, and optimizing data.

• Experience in managing or contributing to public relations and media relations, helping to build brand narratives outside of owned channels.

• Background in conference and event marketing, preferably in healthcare, including booth strategy, lead capture, and field marketing.

• Experience marketing to U.S. healthcare buyers such as providers, practices, and health systems, with a solid understanding of the buyer journey and clinical decision-making.

• Exceptional writing skills, producing compelling, concise, and clinically relevant copy. *(Please attach a writing sample with your application.)*

• Availability to work during U.S. overlap hours (evenings IST) and fluently communicate with American healthcare professionals.

• Strong proficiency in English, capable of drafting clear written briefs, positioning documents, and campaign plans; excellent asynchronous communication skills.

🏝️ Benefits

• Remote work opportunities across India

• Equipment allowance provided

• Recognition of local holidays in India

• Flexible paid time off policies

• Direct access to both commercial and clinical leadership (CCO and Founder/CEO)

• An opportunity to establish and lead the marketing function from the ground up