Head of Marketing

This is a fully remote position, open to applicants in Czechia, +1 more state.

📋 Description

• Take ownership of Ventrata's worldwide marketing strategy, positioning, brand, and roadmap, ensuring alignment with commercial growth objectives.

• Develop and expand a demand generation engine that drives qualified pipeline, customer acquisition, and measurable revenue growth.

• Direct cross-functional go-to-market initiatives for new products, partnerships, market expansion, and strategic launches.

• Establish Product Marketing and Customer Marketing capabilities, encompassing positioning, product communications, sales enablement, customer advocacy, and customer-facing content.

• Enhance market positioning through competitive intelligence, customer insights, thought leadership, and consistent messaging.

• Lead and nurture the marketing team, defining priorities, KPIs, and fostering a culture of ownership, experimentation, continuous improvement, and AI integration.

• Manage marketing operations, including HubSpot, reporting, attribution, budget oversight, agencies, suppliers, and the marketing technology stack.

• Utilize KPIs, attribution, data, and experimentation to enhance marketing performance and commercial impact.

⛳️ Requirements

• Demonstrated experience leading a B2B SaaS marketing team, preferably in enterprise software with high-value, complex sales cycles.

• Proven success in developing and executing demand generation and integrated marketing campaigns.

• Practical knowledge in digital marketing, content creation, branding, and inbound marketing (SEO/GEO).

• Experience collaborating with Product, Sales, and Customer Success teams to achieve commercial objectives.

• Strong commercial acumen focused on quantifiable business impact.

• Exceptional communication, storytelling, and content development skills.

• Familiarity with HubSpot or a similar CRM and marketing automation platform.

• Experience in marketing performance analytics.

• Capacity to balance strategic leadership with hands-on execution, including product positioning and technical writing.

• Proven leadership skills in coaching and team development.

• Proactive and results-oriented mindset with a keen interest in AI and marketing automation.

• C1 level English proficiency is essential.

• Background in travel technology is advantageous.

• Proficiency in additional European languages—French, Spanish, German, Italian, or Portuguese—is a plus.

🏝️ Benefits

• Flexible working hours.

• Unlimited paid vacation days.

• Start-up work environment.

• Options for remote work or work-from-home.

• Team-building events and a company remote office.

• Access to offices located in Brno and Lisbon.

• Dynamic and enthusiastic team.

• Availability of refreshments and high-quality coffee in the office.

• Hardware and remote setup package provided.

• Competitive salary with regular salary reviews.

• Performance-based bonuses.