Head of Marketing

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and take ownership of the annual marketing strategy, objectives, and KPIs in alignment with business goals and growth ambitions.

• Lead, nurture, and expand a high-performing marketing department.

• Create efficient planning, reporting, and campaign management processes to foster accountability and ongoing improvement.

• Collaborate with senior stakeholders throughout the organization to ensure marketing initiatives support product development, customer engagement, and commercial success.

• Construct a reliable and scalable demand generation engine that produces a qualified sales pipeline.

• Design and implement integrated multi-channel campaigns encompassing digital, content, events, and account-based marketing.

• Discover new opportunities to enhance lead generation, conversion rates, and customer acquisition.

• Serve as the steward of the Ticketer brand, ensuring uniformity across all channels and customer interactions.

• Elevate brand visibility and market presence within the SaaS, mobility, and transport technology industries.

• Spearhead the creation of engaging content, including thought leadership pieces, customer success stories, case studies, and product materials.

• Execute integrated marketing campaigns that enhance brand awareness, customer engagement, and revenue growth.

• Oversee marketing activities across website content, SEO, email marketing, social media, PR, webinars, events, advertising, and sales enablement resources.

• Assist in product launches and go-to-market strategies through effective messaging, positioning, and competitive insights.

• Acquire a profound understanding of customers, market trends, and competitor activities.

• Leverage data and insights to shape commercial strategies, product development, and value proposition enhancements.

• Provide actionable recommendations to senior leadership teams.

• Manage the marketing budget, ensuring that investments are directed towards activities that maximize ROI.

• Monitor, analyze, and report on marketing performance and campaign efficacy.

• Present clear, data-driven insights and recommendations to the executive team.

⛳️ Requirements

• Demonstrated success in a senior marketing leadership position within a B2B SaaS or technology company.

• Strong history of driving demand generation, pipeline expansion, and success in digital marketing.

• Experience in developing and implementing go-to-market strategies and product marketing frameworks.

• Commercial acumen regarding subscription-based business models, ARR growth, and customer lifecycle metrics.

• Outstanding communication and stakeholder management abilities.

• Experience in leading, mentoring, and developing marketing teams.

• Highly organized, analytical, and results-driven.

• Comfortable operating at both strategic and hands-on levels in a fast-paced, growing environment.

🏝️ Benefits

• Health insurance

• Retirement plans

• Paid time off

• Flexible work arrangements

• Professional development