Head of Marketing

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Lead and develop a highly effective marketing team that aligns with Chalmers' mission and values.

• Work collaboratively across various teams including program, development, creative media, and operations.

• Set measurable objectives, monitor performance, and report on the impact and engagement of marketing efforts.

• Define key performance indicators related to audience growth, engagement, and training participation.

• Synchronize marketing strategies with revenue and participation objectives.

• Spearhead the creative growth and development of the Chalmers blog.

• Create and oversee a detailed editorial calendar.

• Transform books, podcasts, and videos into concise stories and resources.

• Provide timely commentary, case studies, and resources in response to current events.

• Source and craft original narratives from the Chalmers community.

• Ensure consistent messaging and initiate a brand refresh.

• Write accompanying copy, calls-to-action, and marketing links across various media and channels.

• Equip conferences, events, and speaking engagements with materials aimed at conversion.

• Take ownership of audience growth among practitioners, church leaders, donors, and everyday Christians.

• Design engagement pathways that connect content with community and training participation.

• Implement an earned media strategy and foster relationships with press, platforms, and ministry channels.

• Pitch stories, opinion pieces, and media placements.

• Collaborate with community management on group discussions and engagement threads.

• Monitor and improve web mentions across forums and digital communities.

• Manage and steward Google Ad Grants.

⛳️ Requirements

• A minimum of 7 years of experience in senior-level marketing, branding, or communications leadership is preferred.

• Proven experience in leading, developing, and motivating a high-performing team.

• Track record of achieving measurable growth outcomes, including audience expansion, email growth, and conversion optimization.

• Outstanding storytelling skills alongside excellent written and verbal communication abilities.

• Demonstrated creativity in content creation.

• Success in building brand coherence and cultivating engaged audiences through content-driven, relational strategies.

• Experience in earned media, public relations, and developing press relationships.

• Strong digital competency, including web strategy, SEO, CRM systems like Salesforce, and analytics.

• Exceptional project management capabilities.

• Strong commitment to the Vision, Mission, and Values of the Chalmers Center.

• Adherence to the Chalmers Statement of Faith, affirming the Lausanne Covenant and Staff Commitments.

• Active involvement in a local church community.

• Dedication to applying the gospel in all facets of life.

• A humble listening approach when engaging with internal and external stakeholders.

• Courage to confront challenges and maintain hope for individuals living in poverty.

• Dependence on the Holy Spirit and seeking God’s guidance in decision-making.

• Ability to excel in a team that values excellence, humility, hope, and unity.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and growth.

• Flexible work arrangements and a supportive work environment.

• Paid time off and holiday leave.