Head of Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Construct and organize the complete marketing framework with a strong emphasis on scalable performance systems.

• Create and oversee a comprehensive marketing strategy across all pertinent channels (Meta, TikTok, Google).

• Assemble and direct a performance team (such as UGC, Creative Strategy, Design) while enhancing current structures.

• Establish clear KPIs, manage budgets across all channels, and cultivate an integrated brandformance strategy.

• Formulate and execute internationalization strategies (DACH, USA) in close partnership with E‑commerce, Brand, and external collaborators.

⛳️ Requirements

• Multiple years of experience in performance or growth marketing within a scaling D2C environment, preferably in fashion or streetwear.

• Proven history of scaling paid channels while focusing on profitable growth.

• Experience in building teams and structures during periods of rapid growth.

• Strong grasp of full-funnel marketing and the fusion of brand and performance.

• A hands-on approach paired with strategic thinking and a keen awareness of target audiences, trends, and culture.

🏝️ Benefits

• A pivotal role with considerable opportunity to influence the entire marketing framework.

• The chance to establish and lead your own team for the long term.

• An opportunity to expand a D2C brand internationally to nine-figure revenue.

• Direct collaboration with the founder and executive management.