Head of Marketing

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Lead demand generation and outbound efforts, including the outbound engine based on signals.

• Define and optimize the strategy and execution of paid media on Meta and Google, measured by revenue.

• Foster a culture of experimentation with hypotheses, accountability, and measurable outcomes.

• Oversee the content and brand strategy across the blog, LinkedIn, SEO/GEO, and paid creatives.

• Develop ABM content tailored to ICP clusters while maintaining consistent positioning.

• Coordinate with the positioning agency, Fardo.

• Manage the partnerships channel and activate partners to generate sustained pipeline growth.

• Handle sponsorships, ambassadors, and presence within ecosystems.

• Be accountable for HubSpot as the single source of truth for lifecycle management, pipelines, and workflows.

• Design channel attribution, dashboards, and growth reporting.

• Automate the lead-to-cash stack.

• Lead three area leaders and take ownership of the end-to-end marketing engine.

• Build sustainable and predictable demand across organic/proprietary channels, paid media, outbound, and partnerships.

• Generate predictable and defensible revenue forecasts month-over-month.

⛳️ Requirements

• 4+ years of experience leading marketing or growth in B2B SaaS or recurring services.

• Proven track record in demand generation, content creation, and partnerships.

• Proficiency in HubSpot at an architect level: lifecycle management, attribution, automation, and reporting.

• Hands-on experience with paid media on Meta and Google, measured by revenue.

• Familiarity with Clay, La Growth Machine, and Instantly.

• Ability to apply AI judiciously in a GTM AI-native environment.

• Experience managing area leaders.

• Professional-level English and native Spanish proficiency.

• Knowledge of go-to-market strategies for LATAM-US is a plus.

• Experience with early-stage founders and EOS / Traction (Rocks, L10, Scorecard) is valued.

• High level of autonomy and goal orientation.

• Ability to diagnose before building and create scalable systems.

• Capability to translate complex products into clear narratives.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and training.

• A collaborative and innovative work environment.

• Health and wellness benefits.