Head of Marketing

This is a fully remote position, open to applicants in Estonia.

📋 Description

• Create and execute a cohesive marketing strategy for all Revpanda Group companies, addressing both B2B and B2C markets.

• Manage brand positioning, customer acquisition, retention, and performance marketing through various channels.

• Optimize marketing expenditures and ensure decisions are informed by data to enhance ROI.

• Implement SEO, PPC, email marketing, CRM, and digital PR initiatives to promote sustainable growth.

• Develop lead generation and marketing automation strategies to assist sales teams.

• Build, mentor, and lead a diverse marketing team across various disciplines, including social media, content, paid media, events, and partnerships.

• Encourage collaboration between marketing, sales, and business development teams to align marketing initiatives with revenue goals.

• Supervise the execution of sponsorships, expos, and strategic partnerships to boost market visibility.

• Enhance the global brand presence of Revpanda Group.

• Identify and capitalize on new partnership and sponsorship opportunities to increase market influence.

• Represent the organization at industry events, expos, and networking functions to facilitate business expansion.

⛳️ Requirements

• At least 5 years of experience in senior marketing leadership positions (Head of Marketing, VP of Marketing, CMO, or similar roles).

• Strong knowledge in iGaming, affiliate marketing, or performance marketing.

• Comprehensive understanding of B2B and B2C marketing strategies within digital sectors.

• Demonstrated success in performance marketing, analytics, and optimizing ROI.

• Experience in managing SEO, PPC, CRM, content marketing, social media, and digital PR campaigns.

• Exceptional leadership abilities with experience managing remote and cross-functional teams.

• Proficiency in sales and lead generation strategies to bolster business development initiatives.

• Capability to blend creativity with business insight to promote both brand and revenue growth.

• Practical experience with paid social media, sponsorships, partnerships, and expos is a plus.

🏝️ Benefits

• Diverse career advancement opportunities

• Supportive and friendly colleagues

• Highly competitive salary along with bonuses

• Performance-related bonuses

• "Refer a friend" bonus

• Ability to effectively manage work-life balance

• Corporate events

• Comprehensive benefits package (public holidays, additional days off, etc.)

• Sponsored training and work-related courses

• Opportunities for corporate travel