Head of Marketing

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Lead the marketing function for Spurs Unit and ensure the effective operation of a team of 10–11 specialists in User Acquisition, Creative, and Growth.

• Conduct a comprehensive audit of the marketing function, assessing the effectiveness of acquisition channels, processes, and team, while identifying key opportunities for scaling.

• Develop and implement a marketing strategy for the unit aligned with product business goals, ensuring execution through clear priorities, processes, and KPIs.

• Act as a strategic partner to the Unit Lead, participating in key decisions regarding product and business development.

• Form and develop the team according to business needs: nurture existing specialists, attract new talents, and build an effective organizational structure.

• Scale paid user acquisition channels (Meta, TikTok, Google, ASA, and others), ensuring steady business growth with a focus on investment efficiency, ROAS, and CAC.

• Explore and test new growth opportunities: channels, audiences, markets, partnerships, and other unconventional scaling points.

• Enhance organic user acquisition sources through ASO, brand marketing, content initiatives, partnership integrations, and viral growth mechanics.

• Build a data-driven marketing decision-making system based on experiments and in-depth analysis of results.

⛳️ Requirements

• Proven experience in managing marketing teams and building effective processes in a product environment.

• Successful track record in hiring, developing, and scaling teams.

• Experience in scaling mobile apps, subscription services, or B2C digital products.

• Deep understanding of performance marketing with practical experience in Meta and TikTok. Experience with Google, ASA/ASO, Snapchat, AppLovin, or other acquisition channels is a plus.

• Proficient in product and marketing metrics: CAC, LTV, ARPU, Payback Period, ROMI, cohort analysis.

• Ability to build and implement channel acquisition strategies aligned with product business goals.

• Strategic thinker who can identify long-term growth opportunities and translate them into concrete action plans.

• High level of ownership, ready to take responsibility for team and business outcomes.

• Passionate about launching new initiatives, testing hypotheses, and seeking unconventional growth points even when primary channels are well-scaled.

• Comfortable in an environment of uncertainty, rapid changes, and continuous experimentation.

• Strong critical thinking skills, making data-driven decisions and questioning established approaches.

• Entrepreneurial mindset: views the product as their own business and sees marketing as a key driver for its growth.

• Open to feedback, committed to continuous self-development, and eager to help their team grow.

🏝️ Benefits

• Work format of your choice: fully remote from anywhere in the free world, or access to one of our offices if desired (Kyiv, Warsaw).

• Conditions that allow you to focus on performance: competitive compensation that reflects your skills and experience. We also provide necessary equipment regardless of your work format and location.

• Career growth through action: over 80% of all leads at Kiss My Apps were switchers years ago. Your impact here is not determined by years on your resume but by how quickly you learn, take responsibility, and own your career.

• Team activities program: we conduct online yoga sessions twice a week.

• Development and professional realization: we hold internal speaking clubs in English with native speakers and provide opportunities to speak at internal and external events organized by Kiss My Apps. Additionally, you will have an annual budget to cover up to 50% of professional conferences, educational events, and workshops.

• Additional benefits of your choice: we provide a fixed annual budget from which you can choose which expenses to cover: 50% of health insurance, psychotherapy, sports, or dentistry. You will also have 40 days of paid vacation and sick leave without date restrictions.

• Support during wartime: we provide everyone with everything necessary for uninterrupted work, systematically support the Defense Forces, and participate in initiatives to rebuild Ukraine.