VP of Marketing

This is a fully remote position, open to applicants in Spain.

📋 Description

• Develop and implement the comprehensive marketing strategy to drive company growth, market expansion, and revenue goals.

• Spearhead the transformation of the SplitMetrics brand in the US and Europe, focusing on positioning, messaging, market narrative, and brand recognition.

• Take ownership of demand generation and pipeline expansion within Mid-Market and Enterprise segments.

• Manage the go-to-market strategy and execution for current products, new product launches, and initiatives across the portfolio.

• Establish and enhance product marketing capabilities, ensuring effective communication of product value, differentiation, and customer results.

• Oversee the website experience, conversion funnels, SEO/AEO strategies, and initiatives aimed at optimizing conversion rates.

• Lead the content strategy, creation, and distribution throughout the customer journey to foster awareness, demand generation, and product uptake.

• Propel PR, thought leadership, industry visibility, events, and strategic partnerships, including engagement with key ecosystem partners.

• Collaborate closely with Product, Sales, and Customer Success teams to align growth initiatives and maximize business impact.

• Guide, develop, and scale a high-performing marketing team.

⛳️ Requirements

• Over 10 years of experience in B2B SaaS marketing, with at least 5 years leading marketing teams in rapidly growing technology firms.

• Robust background in demand generation, branding, content development, and go-to-market strategy.

• Proven experience utilizing AI to enhance marketing effectiveness across demand generation, content, growth, and go-to-market efforts.

• Experience in marketing multi-product platforms or product ecosystems is highly advantageous.

• A strong track record of establishing marketing programs that successfully drive pipeline and revenue growth.

• Strong analytical mindset, comfortable with metrics, attribution, and the use of data to enhance performance and efficiency.

• Exceptional leadership, communication, and stakeholder management skills.

• Proficient in written and spoken English (C1+).

🏝️ Benefits

• Vacation and public holidays according to your country's regulations, along with additional PTOs each year for personal rejuvenation.

• Medical insurance or health care compensation, with paid sick leave to prioritize your well-being.

• Access to leading online and offline conferences and mobile industry events, as well as internal courses for ongoing professional development.

• A micro-management-free and supportive management approach, with semi-annual performance review sessions and new career opportunities through our internal mobility program.

• Corporate online events and offline team retreats, fostering collaboration between teams through shared OKRs, in an environment that promotes open dialogue and constructive feedback.

• Flexible working hours for an improved work-life balance in a remote-first working environment.

• Coverage for coworking costs and access to office hubs in key locations for a convenient and productive work setting.