B2B Demand Generation Manager – Head of Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Focus on establishing a robust inbound engine from the ground up for the enterprise SaaS sector.

• Oversee the marketing budget and assess ROI, including cost-per-lead and pipeline value.

• Collaborate closely with the CEO/COO and sales team to transition marketing-qualified leads (MQLs) into the sales funnel.

• Identify and engage influencers and speakers within the German-speaking market.

• Develop and enhance lead-generation channels such as webinars, content marketing, thought leadership, and performance marketing.

⛳️ Requirements

• Demonstrated experience in B2B demand generation, ideally within the SaaS and enterprise sectors.

• Hands-on approach: not only do you strategize, but you also implement those strategies personally.

• Comprehensive understanding of the DACH target market and expertise in positioning complex software solutions to decision-makers.

• Experience in establishing partner networks, including affiliates, experts, and speakers.

🏝️ Benefits

• Balanced work-life through flexible working hours (flexitime model).

• Flexible remote work policy.

• Regular team-building activities in Vienna.

• Workations are integral to our culture.

• Your input and innovative ideas are actively encouraged.

• Exciting collaboration with our sister company WeCreate Germany and access to an exclusive creator network.