Marketing Director

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Key Responsibilities

• The Marketing Director will be tasked with establishing direction, managing personnel, and ensuring uniform execution across all marketing channels.

• You will supervise the firm's website, digital campaigns, content systems, and brand visibility, while guiding the team in transforming intricate immigration law concepts into clear, client-focused messaging.

• Duties include overseeing and mentoring a marketing team; setting priorities; reviewing work for quality, compliance, and effectiveness; and ensuring deadlines and KPIs are achieved.

• You will spearhead the firm's website strategy, encompassing structure, user experience, landing pages, and conversion optimization, ensuring all content aligns with legal precision and business objectives.

• You will manage content creation across video, social media, email, and web platforms, guaranteeing that messaging reflects the firm's expertise, professionalism, and brand identity.

• You will handle and enhance paid marketing initiatives, including Google Ads and landing pages, concentrating on lead quality, return on investment, and ethical compliance.

• You will lead the SEO and GEO strategy and execution, which includes keyword prioritization, content planning, and performance monitoring, with a focus on sustainable organic growth.

• You will evaluate marketing data across channels, track KPIs, identify gaps or inefficiencies, and present actionable insights to firm leadership.

• You will implement systems, workflows, and tools (such as Monday.com and AI-assisted workflows) to enhance efficiency, consistency, and scalability.

• You will collaborate closely with firm leadership to align marketing strategy with business goals, intake capacity, and growth plans.

⛳️ Requirements

• Required Qualifications & Skills

• 5+ years of progressive marketing experience, ideally in law firms, professional services, or agency settings.

• Demonstrated experience in leading and managing a marketing team or function within a U.S.-based company, including delegation, performance oversight, and mentoring.

• Strong proficiency in digital marketing, encompassing SEO, GEO (Generative Engine Optimization), content strategy, social media, email campaigns, and analytics.

• Proficiency in Webflow is essential, including website management, page updates, CMS content, and basic conversion optimization.

• Proven ability to develop marketing strategies and execute comprehensive campaigns, from planning through performance analysis.

• Experience in managing budgets, timelines, priorities, and team performance in a results-oriented environment.

• Excellent written and verbal communication skills, with the capability to review, train, and mentor staff.

• A data-driven and analytical mindset, with experience in utilizing marketing metrics and KPIs to inform decisions.

• Highly organized, proactive, and capable of working autonomously in a remote, high-accountability setting.

• Previous experience in law firm marketing or regulated professional services is a significant advantage.

• Bachelor's degree in Marketing, Communications, or a related field is preferred; advanced certifications are an added benefit.

• Proficiency in Mandarin Chinese and/or Spanish is a plus but not mandatory.

🏝️ Benefits

• What We Offer

• Competitive monthly compensation based on experience, leadership level, and scope of responsibilities ($2,000 - $3,000 per month).

• Remote independent contractor arrangement (contractor is responsible for local taxes and compliance).

• Flexible work schedule with a focus on outcomes and deliverables.

• Opportunity to build, scale, and lead the firm's marketing function, expand the team, and shape firm-wide strategy.

• Performance-based bonuses linked to KPIs, lead quality, and departmental success.