Head of Marketing

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Assume responsibility for all media buying, lifecycle marketing, and search strategy from previous agencies, implementing hands-on execution across various channels during the initial stages.

• Evaluate and enhance the Shopify ecosystem to boost conversion rates, raise average order value, and reduce cart abandonment.

• Create, manage, and optimize paid acquisition campaigns on Meta Ads, Google Ads, and other significant social media platforms.

• Implement and oversee email and SMS marketing automation workflows using Klaviyo and conversational AI tools (such as Overjoy.ai).

• Develop and carry out SEO and AI Engine Optimization (AEO) strategies to attract organic search traffic.

• Construct and maintain bi-weekly performance dashboards to monitor critical KPIs such as CAC, ROAS, LTV, and profit margins.

• Write standard operating procedures (SOPs) and create a hiring strategy to recruit and oversee future marketing specialists as the department expands.

⛳️ Requirements

• 7+ years of practical e-commerce experience in scaling physical DTC products within the U.S. market.

• Ability to communicate effectively in written and verbal English, confidently creating marketing copy, drafting SOPs, and presenting reports.

• Strong, hands-on experience managing paid advertising campaigns directly within Meta Ads Manager and Google Ads.

• Profound understanding of building, managing, and optimizing e-commerce storefronts on Shopify.

• Demonstrated experience in creating and managing lifecycle workflows and automated flows in Klaviyo.

• Independent and results-oriented mindset to effectively manage revenue goals and departmental budgets.

• Experience in gardening, lawn care, CPG, or seasonal outdoor products is a significant advantage, but not mandatory.

🏝️ Benefits

• Salary: $4,000+ per month.

• Paid Time Off: 7 days of scheduled PTO plus 5 paid sick days per year (with potential to double based on tenure).

• Observed Holidays: Fully paid U.S. federal holidays off to align with our core operating schedule.

• 100% Remote: Complete location independence, allowing you to work from your home office anywhere in Latin America.

• High Impact: An opportunity to build, lead, and establish a brand-new e-commerce department from the ground up, supported by growth capital.