Head of Marketing

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of a data-driven marketing operation, utilizing KPIs such as budget, lead generation, conversion rates, CAC, ROI, and pipeline performance to guide decision-making and enhance results.

• Spearhead the company's SEO and AI visibility strategy, ensuring robust organic performance while effectively assessing and overseeing the quality of work produced by both internal teams and external agencies.

• Formulate and implement B2B PR and positioning strategies, creating compelling market narratives and executing flywheel-based growth tactics to bolster brand awareness and establish thought leadership.

• Assume full responsibility for the marketing function, including team leadership, budget management, resource allocation, and cost optimization to maximize business impact.

• Oversee, mentor, and develop the marketing team by setting clear objectives, monitoring performance, and cultivating a culture of accountability and ongoing improvement.

• Collaborate across departments with Sales, Product, and Leadership to ensure marketing initiatives are in harmony with overall business goals and revenue growth.

⛳️ Requirements

• 5–7 years of experience in B2B marketing, preferably within SaaS, technology, or other high-growth sectors.

• Demonstrated experience in developing and implementing go-to-market and demand generation strategies that effectively drive qualified pipeline and revenue growth.

• Practical experience across various marketing disciplines, including performance marketing, content, brand, product marketing, PR, and lifecycle marketing.

• A strong history of collaboration with Sales, Product, and Leadership to align marketing efforts with business objectives.

• Experience managing the complete marketing lifecycle, from strategy and planning to execution, measurement, and optimization.

• Proven ability to scale marketing programs in dynamic, growth-focused environments while achieving measurable business results.

🏝️ Benefits

• Competitive salary in $ (options for cryptocurrency are available)

• Paid vacation and sick leave

• Well-being program

• Mental health care program

• Education reimbursement, including for foreign language and professional development courses

• Equipment and co-working reimbursement program

• Opportunities to attend overseas conferences and community immersion events