Head of Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of the entire demand generation engine for the Shopify ecosystem, including paid, organic, affiliate marketing, partnerships, and cold outreach.

• Achieve a tenfold increase in our customer base (currently in the hundreds, with a target of thousands within the next 12 months thanks to your efforts!)

• Allocate a marketing budget exceeding $1M annually across channels that drive actual conversions.

• Manage paid acquisition strategies on LinkedIn and Meta; proficient in determining when to expand and when to scale back.

• Develop and oversee our affiliate program and content production (including agencies, consultants, and technology partners).

• Supervise our outbound and cold email initiatives.

• Collaborate closely with the Founders on channel strategies, messaging, and market positioning.

• Recruit and expand the marketing team as we reach key milestones.

⛳️ Requirements

• A minimum of 4 years of experience in B2B SaaS marketing, growth, demand generation, or performance marketing.

• Proven experience in scaling a company, preferably within e-commerce tools, the Shopify ecosystem, or marketing technology.

• Strong understanding of paid acquisition principles (Meta, LinkedIn, retargeting, lookalike audiences).

• Demonstrated experience in establishing affiliate or partnership programs from the ground up.

• Comfortable with cold outreach, understanding the difference between indiscriminate targeting and precise targeting.

• Proficient in HubSpot (or a similar CRM) for managing pipelines and automation.

• Familiar with metrics such as CAC, LTV, payback period, and channel contribution.

• Bonus points if you have experience with Klaviyo, Shopify applications, or retention marketing tools.

• Above all, you seek ownership. You can operate at both strategic and execution levels, thriving in an environment of early-stage uncertainty and organized chaos.

🏝️ Benefits

• Impact: Join at the foundational level where your contributions directly shape the direction of the company.

• Growth: Experience exceptional learning and advancement opportunities due to rapid company expansion.

• Flexibility: Embrace a remote-first culture that allows autonomy in your work.

• Team: Collaborate with the founding team.

• Mission: Transform the way brands understand and engage with their customers.