Head of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement comprehensive B2B marketing strategies that foster pipeline growth for RPO services, Personegy, and Talentegy.

• Establish ICP segmentation, messaging frameworks, and positioning for each product line.

• Create campaign plans aligned with revenue objectives and measurable contributions to the pipeline.

• Collaborate closely with Sales leadership to synchronize buyer personas, competitive insights, and sales enablement requirements.

• Manage and enhance all demand generation channels, including paid digital, SEO/SEM, email nurturing, retargeting, and content syndication.

• Build and oversee a high-performing marketing funnel from top-of-funnel awareness to MQL conversion.

• Design and execute webinar and virtual event programs that drive pipeline growth and establish thought leadership.

• Oversee and continuously refine the marketing technology stack and CRM integration (HubSpot or an equivalent platform).

• Lead the content strategy and production across various formats: long-form, short-form, case studies, white papers, emails, and social media.

• Manage the LinkedIn presence and social strategy for both company and executive brands, particularly focused on targeting TA and HR audiences.

• Generate engaging, buyer-focused content that demonstrates a deep understanding of recruiting technology, RPO, and HR transformation.

• Maintain a consistent editorial calendar that aligns with campaign and pipeline priorities.

• Shape and uphold the NXTThing RPO brand narrative and visual identity across all channels and assets.

• Position NXTThing as a credible and distinct player within the RPO and HRTech sectors.

• Support the executive and sales teams in their presence at industry conferences, panels, and partner events.

• Establish a PR and analyst relations function suitable for a growth-stage company.

• Define, monitor, and report on marketing KPIs linked to pipeline, MQLs, CAC, and revenue contributions.

• Hold external agencies, contractors, and internal team members accountable for outcomes and timelines.

• Embrace a test-and-learn approach — launch, measure, iterate, and scale successful initiatives.

• Regularly present marketing performance and strategy updates to executive leadership.

⛳️ Requirements

• Bachelor's degree is required, preferably in Marketing or Communications.

• 5-10 years of B2B marketing experience, including at least 2 years in a leadership capacity.

• Proven experience in HR technology, recruiting technology, RPO, staffing, or related markets — you have a solid understanding of the buyer and the industry.

• Demonstrated success in generating pipeline and revenue, rather than just brand impressions.

• Hands-on experience in digital marketing, SEO/SEM, marketing automation, social media, and content creation.

• Experience in managing agencies, freelancers, or small teams and holding them accountable for results.

• Strong proficiency in marketing analytics with the ability to make quick, data-driven decisions.

• Growth-oriented mindset — you thrive on building rather than maintaining.

• Resourceful and adaptable — you achieve results without large budgets or extensive teams.

• Comfortable being both the strategist and the executor of the strategy.

• Highly collaborative with Sales — you view marketing as a revenue-generating function, not merely a support role.

• Inquisitive about emerging tools, AI-driven marketing capabilities, and innovative ways to engage buyers.

• Organized, accountable, and straightforward — you establish clear priorities and communicate openly about progress and challenges.

• Willingness to travel up to 10% of the year.

🏝️ Benefits

• Unlimited paid time off.

• Two one-week shutdowns per year.

• Paid holidays.

• Company-sponsored medical, dental, and vision insurance.

• Strong emphasis on work-life balance.