Head of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement Magna's comprehensive marketing strategy in alignment with the company's growth goals.

• Revamp Magna’s existing marketing efforts by utilizing AI technologies (GEO, automation, etc.).

• Direct the annual marketing planning process, budgeting, and performance evaluation.

• Build, mentor, and cultivate a high-performing marketing team while identifying avenues for capability expansion.

• Establish marketing KPIs and frequently communicate performance metrics and ROI to executive leadership.

• Act as the company's marketing subject matter expert and strategic advisor.

• Enhance Magna's brand positioning across all service lines and target markets.

• Ensure consistency in messaging, visual identity, and customer experience across all platforms.

• Oversee corporate communications, thought leadership, public relations, and initiatives to enhance executive visibility.

• Create engaging content that showcases Magna's expertise and sets the company apart in the marketplace.

• Develop and implement integrated campaigns that generate qualified leads and foster revenue growth.

• Optimize digital marketing channels including website, SEO, paid media, email marketing, webinars, social media, and marketing automation.

• Enhance website performance, conversion rates, and customer engagement.

• Utilize analytics to continuously improve campaign effectiveness and marketing investments.

• Collaborate closely with Business Development leadership to aid in pipeline generation and client acquisition.

• Create sales collateral, presentations, case studies, proposal content, and customer success stories.

• Support industry conferences, trade shows, webinars, and client events while maintaining ROI for each event.

• Design and implement account-based marketing strategies for key target clients.

• Formulate go-to-market strategies for new services, technology offerings, and business initiatives.

• Collaborate with internal stakeholders to effectively communicate Magna's value proposition across all service lines.

• Conduct market research and competitive analysis to identify growth opportunities and points of differentiation.

⛳️ Requirements

• Bachelor’s degree in marketing, business, communications, or a related field (MBA preferred).

• Over 10 years of progressive marketing experience, including leadership roles.

• Experience in leading B2B marketing for professional services, legal services, technology, SaaS, healthcare, financial services, or other consultative sectors.

• Proven track record in developing demand generation strategies that yield measurable business growth.

• Experience in leading brand strategy, digital marketing, content marketing, and marketing communications.

• Strong knowledge of marketing analytics, CRM platforms, and marketing automation tools.

• Experience in managing marketing budgets and relationships with external agencies.

• Exceptional written, verbal, and presentation skills.

• Demonstrated capability to influence executive stakeholders and collaborate across various functions.

• Hands-on leadership approach with a readiness to engage directly while establishing scalable processes.

• Experience in marketing to law firms, corporate legal departments, insurance carriers, or government agencies.

• Experience in supporting field sales or business development teams.

• Expertise in building a modern, AI-enabled marketing stack, with familiarity in Salesforce, HubSpot, Google Analytics, SEM platforms, and marketing automation technologies.

• Experience in leading organizational growth, rebranding, or digital transformation initiatives.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work arrangements and a collaborative work environment.