Head of Marketing

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Define and guide the comprehensive marketing strategy for Langate and its range of brands and products.

• Formulate distinct marketing strategies tailored to each brand’s audience, stage of development, business model, and growth targets.

• Lead, coordinate, and enhance the functions of marketing, public relations, social media management, search engine optimization, content creation, and lead generation.

• Assist in the development of marketing materials, presentations, proposals, and documentation related to tenders.

• Set clear roles, key performance indicators, reporting standards, and performance expectations within the marketing team.

• Ensure effective task delegation while retaining a comprehensive understanding of each marketing initiative to assess quality and outcomes.

• Establish a consistent, data-driven approach to decision-making across all marketing initiatives.

• Oversee inbound lead generation, ensuring a steady lead flow across established business areas.

• Identify opportunities to boost qualified inbound demand, brand visibility, engagement, and conversion rates.

• Analyze marketing and sales funnels, pinpoint bottlenecks, and suggest measurable enhancements.

• Create positioning, messaging, value propositions, and go-to-market strategies for new products and platforms.

• Assist the company in its strategic transition towards productization while continuing to evolve and reposition the outsourcing approach.

• Introduce and expand the integration of AI and automation within marketing workflows.

• Investigate new AI-driven marketing practices, tools, platforms, and shifts in customer acquisition behavior.

• Supervise website development and optimization from a marketing perspective.

• Collaborate closely with sales and lead generation teams to synchronize messaging, campaigns, target audiences, and qualification criteria.

• Present strategies, outcomes, risks, and recommendations to the CEO and company leadership.

• Maintain a balance between strategic oversight and active participation in daily marketing operations.

⛳️ Requirements

• Proven experience in a marketing leadership position, overseeing a team and driving the overall marketing strategy.

• Extensive experience managing multidisciplinary marketing teams, including specialists in marketing, public relations, social media management, SEO, PPC, and lead generation.

• Capacity to create, implement, and adapt marketing strategies for multiple brands, products, or business directions simultaneously.

• Strong data-driven approach to marketing, with experience in collecting, analyzing, and interpreting marketing and sales data.

• Hands-on experience in defining marketing KPIs, developing reporting processes, evaluating funnel performance, and making data-informed decisions.

• Familiarity with marketing analytics, attribution, conversion tracking, experimentation, and performance assessment tools.

• Solid understanding of inbound marketing, demand generation, lead generation, and customer acquisition strategies.

• Practical knowledge of modern SEO techniques, website optimization, content strategy, and basic website configuration.

• Experience with both product-based and outsourcing or service-oriented business models.

• Practical experience utilizing AI and LLM-based tools in marketing operations.

• Ability to develop new strategies or refine existing ones.

• Awareness of how AI is transforming search, content creation, customer acquisition, brand visibility, marketing operations, and buyer behavior.

• Demonstrated ability to initiate and conduct marketing experiments, validate hypotheses, and convert successful ideas into scalable processes.

• Capability to translate new business or product concepts into clear positioning, messaging, promotional materials, and go-to-market strategies.

• Willingness to engage in operational tasks as necessary, including campaign execution, website updates, marketing materials, tender-related activities, and other hands-on responsibilities.

• Strong ownership mentality, independence, and ability to thrive in a fast-paced environment.

• Proficiency in English at an upper-intermediate to advanced level.

🏝️ Benefits

• Cutting-Edge Technologies on Real Projects: At Langate, you'll leverage the latest technologies on active projects.

• Work-Life Balance with Benefits: We prioritize work-life balance and provide paid time off, including vacation days and sick leave.

• Remote work options and a supportive work environment are also included.

• Investment in Your Growth: We are committed to your professional development, offering training programs, courses, and opportunities to improve your English language skills.

• Team Building and Unity: We believe that a happy team is a productive team, which is why we host team-building events and group activities to cultivate strong relationships and a sense of community.