Head Of Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of and implement demand generation strategies across various channels.

• Foster inbound pipeline growth linked to MQLs, SQLs, pipeline, and revenue.

• Oversee and enhance LinkedIn, email marketing, content, paid campaigns, and community initiatives.

• Create and improve website messaging, positioning, and landing pages.

• Evaluate performance metrics and focus on high-impact growth opportunities.

• Assist in partnership-driven growth and partner marketing initiatives.

⛳️ Requirements

• Minimum of 5 years of experience in B2B SaaS marketing.

• At least 2 years of experience in a leadership role within a marketing function.

• Demonstrated success in driving pipeline generation and revenue growth through demand generation.

• Experience in managing inbound channels such as LinkedIn, newsletters, podcasts, blogs, YouTube, paid campaigns, and G2.

• Background in partner marketing or strategies focused on partnership-led growth.

• A portfolio that showcases marketing campaigns, content, or programs that have been developed and scaled.

• Nice to Have: Familiarity with PRM, CRM, or partner-led growth platforms.

• Knowledge of HubSpot.

• Experience in mentoring or managing junior marketing team members.

🏝️ Benefits

• Opportunity to lead and expand a marketing function with strong existing traction.

• Direct collaboration with the CEO on company growth and positioning.

• High-impact role with substantial ownership and visibility.

• Fast-paced environment with significant momentum and growth potential.