Head of Marketing

📋 Description

• Take charge of the demand generation strategy and its execution, with a clear goal to generate a qualified pipeline from enterprise accounts.

• Develop and expand integrated campaigns across various channels including digital, ABM, events, email, partnerships, and content.

• Oversee product marketing, which encompasses positioning, messaging, product launches, competitive analysis, and sales enablement.

• Maintain brand and messaging consistency from the website to every customer interaction.

• Enhance SEO and next-generation visibility through optimization for LLMs and AI-driven search, aiming to increase organic discovery and share of voice.

• Amplify brand presence on LinkedIn, X, YouTube, and other social media platforms through bold and creative storytelling.

• Collaborate closely with Sales, Customer Success, and Product teams to align on pipeline objectives, Ideal Customer Profile (ICP), and Go-To-Market (GTM) strategies.

• Build, mentor, and streamline a small, high-impact marketing team that utilizes AI and automation to enhance effectiveness.

• Manage marketing analytics, including pipeline contribution, Customer Acquisition Cost (CAC), funnel conversion rates, campaign ROI, and brand metrics.

⛳️ Requirements

• A minimum of 8 years of experience in B2B SaaS marketing, with at least 3 years in leadership roles, preferably targeting enterprise accounts.

• A proven history of driving enterprise pipeline and delivering measurable revenue outcomes.

• Strong skills in product marketing: able to refine messaging, create concise copy, and convert technical value into buyer-ready narratives.

• Extensive knowledge of SEO and emerging experience in LLM/AI search optimization (GEO, AEO).

• A creative operator capable of launching campaigns swiftly, testing rapidly, and scaling successful initiatives.

• Proficient in modern marketing technology, AI tools, and marketing automation; skilled at building efficient systems that maximize output with minimal resources.

• An excellent communicator and cross-functional leader who collaborates seamlessly with Sales and Product teams.

• Comfortable working in a global, distributed environment across different time zones.

🏝️ Benefits

• Lead the marketing efforts for a rapidly growing enterprise SaaS company that boasts a strong product-market fit.

• Influence the brand, messaging, and go-to-market strategies from a senior level.

• Collaborate with a talented and agile team that values creativity, ownership, and speed.

• Competitive salary, equity, and benefits customized to your region.