Head of Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• In the role of Head of Marketing & Performance Marketing, you will oversee our comprehensive marketing strategy.

• You will lead the team, establish clear structures and processes, and ensure that innovative ideas are translated into measurable outcomes.

• You will manage the entire marketing scope, encompassing performance, content, and community aspects.

• You will create strategies, prioritize initiatives, and maintain a coherent and consistent strategic direction.

• You possess extensive experience in paid social media, particularly on Meta platforms.

• You will guide the current team and support our efforts to expand it further.

• With a strong emphasis on brand and storytelling, you will view our brand comprehensively—from initial touchpoints to fostering long-term brand loyalty.

• You have a passion for data and analytics, conducting tests on hypotheses, optimizing sales funnels, and implementing effective actions.

⛳️ Requirements

• A minimum of 5 years of professional experience in marketing, preferably within a startup or agency environment.

• Strong expertise in performance marketing, particularly with operational proficiency on Meta.

• Experience in team leadership: you have previously led and nurtured a marketing team.

• A deep understanding of branding: you appreciate strong brands, excellent design, and clear messaging, and know how to consistently integrate these elements.

• Analytical mindset with a confident approach to managing KPIs, tools, and budget oversight.

• You possess the motivation to confront challenges, think in a solution-oriented manner, and are enthusiastic about taking on responsibilities.

🏝️ Benefits

• Startup culture – we offer a fast-growing, dynamic startup environment where your sense of responsibility is highly appreciated.

• You will collaborate closely with the founders, share new ideas, and play a key role in shaping the strategic direction of the brand.

• Quick decision-making processes and open lines of communication.